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Caterer Advertising

Advertising your Catering Business

catering leads When it comes to advertising your catering business, what really is the best way to go about it and get the maximum return from your advertising dollar, especially if your advertising budget is limited to begin with?

Commonly used advertising avenues such as the local Yellow Pages, or radio and television, even if it is just a small local station, are often just too far out of the advertising budget that many catering businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. A new client may very well have seen or heard your advertisement, but they will usually be more interested in discussing your delicious menu options, and will simply forget to mention how that came upon your services in the first place. To truly make the most of your catering business advertising budget you should explore another, newer alternative for advertising your catering business that is both economical and effective. After all, in order to survive and prosper in this uncertain economy, successfully advertising your catering business is crucial.

Internet “pay per click” advertising is something that you may have never considered, or even heard much about. In today’s ever changing world, the savvy businessperson should certainly consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “food service” “party planning” or simply “catering”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific keywords into a search the user has already demonstrated a serious interest in the services you have to offer. Half the battle is won already.

But how does this kind of marketing really convert into great catering business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. A landing page is a great place to showcase your services and can impart more information than a 30 second commercial can possibly do. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. You can detail all your menus and services, adding a few mouth watering images of your delicious food that will pique the visitor’s interest in your company even further. If you add a coupon for a free or discounted service in return for the visitor entering their contact information into a short online form, you should be onto a winning advertising campaign. The data from these forms is emailed to you in real time, allowing you to follow right up with these hot leads while catering and your company is still at the forefront of their minds.

This is the true beauty of using the Internet and this kind of catering business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. “Pay per Click” advertising like this really is the best and economically sensible way to make the best of your catering business advertising budget.

 

Electrician Advertising

Advertising your Electrician Business

When it comes to advertising your electrician’s business, what really is the best way to go about it and get the maximum return from your advertising dollar, especially if your advertising budget is limited to begin with? You know you and your crew do great work every time and your rates are reasonable, but how best to get the word out?

Commonly used advertising avenues such as the local Yellow Pages, or radio and television, even if it is just a small local station, are often just too far out of the advertising budget that many electricians’ businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. A new client may very well have seen or heard your advertisement, but they will usually be more interested in discussing their electrical needs, and will simply forget to mention how that came upon your services in the first place. To truly make the most of your electrician’s business advertising budget you should explore another, newer alternative for advertising your electrician’s business that is both economical and effective. After all, in order to survive and prosper in this uncertain economy, successfully advertising your electrician’s business is crucial.

Internet “pay per click” advertising is something that you may have never considered, or even heard much about. In today’s ever changing world, the savvy businessperson should certainly consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “electrical repair” “wiring” or simply “electrician”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific keywords into a search the user has already demonstrated a serious interest in the services you have to offer. Half the battle is won already.

But how does this kind of marketing really convert into great electrician’s business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. A landing page is a great place to showcase your services and can impart more information than a 30 second commercial can possibly do. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. You can detail all your services and a few articles related to your profession that will pique the visitor’s interest in your company even further. If you add a coupon for a free or discounted service in return for the visitor entering their contact information into a short online form, you should be onto a winning advertising campaign. The data from these forms is emailed to you in real time, allowing you to follow right up with these hot leads while electric and your company is still at the forefront of their minds.

This is the true beauty of using the Internet and this kind of electrician’s business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. “Pay per Click” advertising like this really is the best and economically sensible way to make the best of your electrician’s business advertising budget.

Marketing your Tanning Salon

In this image conscious society, tanning is still big business. But, how can you go about successfully marketing your tanning salon on the limited advertising budget that most small businesses have to work with?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many tanning salons have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and hopefully the new client themselves will be more interested in your line of great tanning crèmes than sharing with you how they found your tanning salon specifically. However, to survive and prosper, especially in the winter months, when the customer base for tanning salons is usually smaller, marketing your tanning salon effectively is crucial.

There is another, very effective and economical method of marketing your tanning salon that you may have never considered, or even heard much about. In today’s economic climate, the savvy tanning salon operator should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “tanning ” “sunless tanning” and “tanning bed”. Even better, online advertising lets you target the specific demographic you are seeking. Since it is people who already have a desire to look tan who will be clicking on your ad, half the battle is already won.

But how does this kind of marketing really convert into great tanning salon advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a free tanning session, or free tanning crème with paid tanning session in return for a visitor sharing their name, telephone number and email address with you via a short contact form. These results are emailed to you instantly, allowing you to follow up these “hot leads” while your tanning salon is still fresh in their minds.

The true beauty of using the Internet and this kind of tanning salon advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in tanning and your salon. Online advertising like this really is the best and economically sensible way to make the best of your tanning salon marketing dollar.

Marketing your Storage Business

How best to go about marketing your storage business on a limited budget? How can you drum up extra business without breaking the bank? After all, a lot of people could use at least a little extra space.

Traditional advertising avenues such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many storage businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer as a result of a commercial they have seen or heard, but chances are neither of you will think to mention anything about how the customer found out about your services in the first place. However, in order to survive and prosper, marketing your storage business successfully is crucial.

There is another, very effective and economical method of marketing your storage business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “storage space” “storage container” and “storage facility”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords in a search, the user obviously already has a keen interest in finding some storage space, and therefore the very service you are offering. Half the battle is won right there.

But how does this kind of marketing really convert into great storage business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Perhaps you could offer a printable coupon for a week’s free storage or a discount in return for the user entering their contact details into a brief online form. Everyone likes to get something for nothing! This data is emailed to you immediately, allowing you to follow up with this hot lead right away, while their storage needs are still at the forefront of their mind.

This is the true beauty of using the Internet and this kind of storage business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your storage business marketing dollar.

Marketing your Restaurant

The restaurant business is getting more competitive every day, and successfully marketing your restaurant without breaking the bank can be quite the challenge. What is the best way for a great local restaurant like yours to attract new customers and gain loyal diners if your restaurant advertising budget is fairly small?

Traditional small business advertising avenues such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the marketing budget that many restaurants have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new diner as a result of a commercial they have seen or heard, but the chances are your wait staff will forget to ask, and the diner is likely to be more interested in sampling your specials (hopefully) than telling you where they first heard about your eatery. However, as people are being more careful these days when it comes to eating out, in order to survive and prosper, marketing your restaurant well is vital.

There is another, very effective and economical method of marketing your restaurant that you may have never considered, or even heard much about. In today’s economic climate, the savvy restaurateur should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “restaurant” “eating out” and “cafe”. Online advertising for your restaurant can be especially effective at targeting your specific demographic. When most people are searching for a place to eat, they have a particular cuisine in mind. Using specific “keywords” in your online ad will increase your visibility to hungry potential diners. As an example, if you specialize in Italian food, those looking for great pasta will be sure to find you when they search up “Italian food”.

But how does this kind of marketing really convert into great restaurant advertising? For it to be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you, or to visit your restaurant immediately. Creating a special discount coupon, or offering an email based frequent diners club that will “earn” customers a free meal is just one restaurant marketing technique you can consider for your landing page. The contact details your visitors entered will be emailed to you immediately, allowing you to follow up while your restaurant is still fresh in the potential diner’s mind.

The true beauty of using the Internet and this kind of restaurant advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your eatery. Online advertising like this really is the best and economically sensible way to make the best of your restaurant marketing dollar.

Marketing your Plumbing Business

In the competitive field of plumbing, marketing your plumbing business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you effectively drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many plumbing businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will likely be far too concerned about their current plumbing problems or needs to mention how they heard of you in the first place. However, in order to survive and prosper, marketing your plumbing business successfully is essential.

There is another, very effective and economical method of marketing your plumbing business that you may have never considered, or even heard much about. In today’s economic climate, the savvy plumber should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “plumbing repair” “toilet repair” or even simply “plumber”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting these kinds of keywords, the user already has plumbing services specifically in mind.

But how does this kind of marketing really convert into great plumbing business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. You could try a combination of great and informative articles about basic plumbing and the offer of some kind of free or discounted service to induce the visitor to fill in a simple contact form. This data is emailed to you right way, allowing you to follow up on this “hot lead” immediately, while plumbing is still in the forefront of their mind.

The true beauty of using the Internet and this kind of plumbing business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in plumbing services. Online advertising like this really is the best and economically sensible way to make the best of your plumbing business marketing dollar.

Marketing your Plastic Surgery Practice

Plastic Surgery is an exploding medical field, but also a very competitive one. How can the smaller or start up plastic surgery practice make the most of a limited advertising budget? Successfully marketing your plastic surgery practice can be a real challenge, not everyone has E Entertainment make a show about them like Robert Rey! So what is the most effective way to market your plastic surgery practice without parading your dirty laundry on a reality TV show?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many smaller plastic surgery practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and hopefully they will be too excited about their impending make over to mention how they happened to choose to consult with you specifically. However, in order to survive and prosper, marketing your plastic surgery practice successfully is crucial.

There is another, very effective and economical method of marketing your plastic surgery practice that you may have never considered, or even heard much about. In today’s economic climate, the smart plastic surgeon should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “face lift” “breast enlargement” and even simply “plastic surgeon”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific search terms this person is already interested in plastic surgery and finding out more about it, so half the battle is won right there!

But how does this kind of marketing really convert into great plastic surgery practice advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. A free consultation is of course a great marketing tool, and offering a free coupon for one, which the potential patient can print out or have emailed to them right away, can be a great free and easy advertising . The data from these contact forms is emailed to you right away, allowing you to have your staff follow up these “hot leads” right away, while the thought of plastic surgery is still fresh in their head.

The true beauty of using the Internet and this kind of plastic surgery practice advertising is how little it costs. You will only be charged for potential patients who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your plastic surgery practice marketing dollar.

Marketing your Photography Business

In the competitive field of professional photography, marketing your photography business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?.

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many photography businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and hopefully your subjects will be too busy posing to mention how they happened to decide upon your services. However, in order to survive and prosper, marketing your photography business successfully is crucial.

There is another, very effective and economical method of marketing your photography business that you may have never considered, or even heard much about. In today’s economic climate, the savvy photographer should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “professional photography” “picture taking” and even simply “photographer”. Even better, online advertising lets you target the specific demographic you are seeking. If you specialize in wedding photography for instance, the person clicking on your ad already has an interest in the service you are offering. Half the battle has been won right there already!

But how does this kind of marketing really convert into great photography business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is an amazing opportunity for any photographer. You can upload your whole portfolio to your page, so that the visitor can instantly view examples of your dazzling work. You could add a coupon for some kind of free print or session in return for the visitor entering their name, telephone number and email address into a simple contact form. This data is emailed to you immediately, so you can follow up on these new leads while your work is still fresh in their mind’s eye.

The true beauty of using the Internet and this kind of photography business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your work and your photography services. Online advertising like this really is the best and economically sensible way to make the best of your photography business marketing dollar.

Marketing your Photography Business

In the competitive field of professional photography, marketing your photography business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?.

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many photography businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and hopefully your subjects will be too busy posing to mention how they happened to decide upon your services. However, in order to survive and prosper, marketing your photography business successfully is crucial.

There is another, very effective and economical method of marketing your photography business that you may have never considered, or even heard much about. In today’s economic climate, the savvy photographer should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “professional photography” “picture taking” and even simply “photographer”. Even better, online advertising lets you target the specific demographic you are seeking. If you specialize in wedding photography for instance, the person clicking on your ad already has an interest in the service you are offering. Half the battle has been won right there already!

But how does this kind of marketing really convert into great photography business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is an amazing opportunity for any photographer. You can upload your whole portfolio to your page, so that the visitor can instantly view examples of your dazzling work. You could add a coupon for some kind of free print or session in return for the visitor entering their name, telephone number and email address into a simple contact form. This data is emailed to you immediately, so you can follow up on these new leads while your work is still fresh in their mind’s eye.

The true beauty of using the Internet and this kind of photography business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your work and your photography services. Online advertising like this really is the best and economically sensible way to make the best of your photography business marketing dollar.

Marketing your Personal Training Business

In the competitive field of physical fitness, marketing your personal training business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you attract new clients without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many personal training businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, by then your focus will be on helping them look and feel better. However, in order to survive and prosper, marketing your personal training business successfully is critical.

There is another, very effective and economical method of marketing your personal training business that you may have never considered, or even heard much about. In today’s economic climate, the savvy personal trainer should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “fitness trainer” “personal training” and even simply just “personal trainer” Even better, online advertising lets you target the specific demographic you are seeking. By performing an internet search with such specific keywords the user is already demonstrating an interest in the kind of services you have to offer.

But how does this kind of marketing really convert into great personal training business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering some kind of service for free or a discount coupon that the user can print right from home is a great way to persuade them to fill out a simple online contact form. This data is emailed to you right away, letting you follow up on this new “hot lead” right away, while they are still thinking about their physical fitness and how to improve it.

The true beauty of using the Internet and this kind of personal training business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your personal training business marketing dollar.

Marketing your Painting Business

How best to go about marketing your painting business on a budget? A great painting job can make all the difference to a home or office renovation. You know you and your employees to a great job every time. But, how best to get your message across without breaking the bank? Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many painting businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy explaining their ideas for painting their space to remember to mention how they found out about your services in the first place. However, in order to survive and prosper, marketing your painting business successfully is crucial. There is another, very effective and economical method of marketing your painting business that you may have never considered, or even heard much about. In today’s economic climate, the savvy painter should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “house painting” “interior painting” or simply “painter”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific keywords into a search they are already demonstrating an interest in the kinds of services you have to offer. That is half the battle won right there. But how does this kind of marketing really convert into great painting business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is a great showcase for a painting company. You can add visual examples of your great work that will pique the visitor’s interest in your company even further. If you add a coupon for a free or discounted service in return for the visitor entering their contact information into a short online form, you should be onto a winning marketing strategy. The data from these forms is emailed to you immediately, allowing you to follow right up with these hot leads while painting is still at the forefront of their minds. This is the true beauty of using the Internet and this kind of painting business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your service. Online advertising like this really is the best and economically sensible way to make the best of your painting business marketing dollar.

Marketing your Optometry Practice

The business of eyecare is a competitive field and marketing your optometry practice effectively on a limited budget can be quite a challenge for the smaller or start up practice. So what is the best way to attract new patients without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many smaller or start up optometry practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy discovering all about your beneficial treatments, services and products to remember to mention how they heard about your practice in the first place. However, in order to survive and prosper, marketing your optometry practice successfully is crucial.

There is another, very effective and economical method of marketing your optometry practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy medical professional should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “eye care” “vision correction” or simply “contact lenses” or “glasses”. Even better, online advertising lets you target the specific demographic you are seeking. By searching for such specific keywords, the user is already showing an interest in eye care, and the specific services and treatments you have to offer.

But how does this kind of marketing really convert into great optometry practice advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Several informative articles on eye care and vision correction should pique the visitor’s interest in your practice and its staff, and if you were to combine that with a printable coupon for a free or discounted treatment or product that visitors can download by inputting their contact information into a short online form, you should be onto a winning strategy. This contact data is emailed to you immediately, so you can follow up on these hot leads right away, while caring for their eyes is still fresh in their minds.

The true beauty of using the Internet and this kind of optometry practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services and treatments. Online advertising like this really is the best and economically sensible way to make the best of your optometry practice marketing dollar.

Marketing your Ophthalmology Practice

Having access to a great ophthalmologist is a priority for many people. However this is a competitive medical field and marketing your ophthalmology practice effectively on a limited budget can be quite a challenge for the smaller or start up practice. So what is the best way to attract new patients without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many smaller or start up ophthalmology practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy discovering all about your beneficial treatments and services to remember to mention how they heard about your practice in the first place. However, in order to survive and prosper, marketing your ophthalmology practice successfully is crucial.

There is another, very effective and economical method of marketing your ophthalmology practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy medical professional should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “eye care” “eye diseases” or simply “ophthalmologist”. Even better, online advertising lets you target the specific demographic you are seeking. By searching for such specific keywords, the user is already showing an interest in eye care, and the specific services and treatments you have to offer.

But how does this kind of marketing really convert into great ophthalmology practice advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Several informative articles on eye problems and eye care should pique the visitor’s interest in your practice and its staff, and if you were to combine that with a printable coupon for a free or discounted treatment that visitors can download by inputting their contact information into a short online form, you should be onto a winning strategy. This contact data is emailed to you immediately, so you can follow up on these hot leads right away, while caring for their eyes is still fresh in their minds.

The true beauty of using the Internet and this kind of ophthalmology practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services and treatments. Online advertising like this really is the best and economically sensible way to make the best of your ophthalmology practice marketing dollar.

Marketing your Moving Business

Marketing your moving business can be quite the challenge, not to mention cripplingly expensive for the smaller company. It may seem an impossible task to compete with the slick TV ads that the national “chain” companies can afford to air, even though your service will certainly take better care of people’s possessions because your guys are so much better. So how can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many moving businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will probably be too busy packing to think to mention how they happened to choose your company in the first place. However, in order to survive and prosper, marketing your moving business successfully is a must.

There is another, very effective and economical method of marketing your moving business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “moving truck” “movers” and “relocation”. Even better, online advertising lets you target the specific demographic you are seeking. As they are entering such specific keywords into a search, the user almost certainly already has a need for your services. Half the battle is won right there.

But how does this kind of marketing really convert into great moving business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. The offer of a free or discounted service of some kind always works well. How about offering to move one room of furniture for free, or offering a 10% discount coupon that a user can print out at home, in return for entering their contact information into a short form. This data is emailed to you immediately, allowing you to follow up this “hot lead” right away, while the business of moving is still at the forefront of their mind.

This is the true beauty of using the Internet and this kind of moving business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your moving business marketing dollar.

Marketing your Medical Spa

Medical Spas are gaining popularity every day. How do you go about marketing your medical spa effectively without breaking the bank though?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many smaller or start up medical spas have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy discovering all about your beneficial treatments and services to remember to mention how they heard about your medical spa in the first place. However, in order to survive and prosper, marketing your medical spa successfully is crucial.

There is another, very effective and economical method of marketing your medical spa that you may have never considered, or even heard much about. In today’s economic climate, the savvy spa owner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “laser treatment” “skin treatments” and “spa detox”. Even better, online advertising lets you target the specific demographic you are seeking. By searching for such specific keywords, the user is already showing an interest in improving their physical and mental wellbeing, and exactly the kinds of services your medical spa offers.

But how does this kind of marketing really convert into great medical spa advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Several informative articles on physical wellbeing and beauty should pique the visitor’s interest in your spa and its staff, and if you were to combine that with a printable coupon for a free or discounted treatment that visitors can download by inputting their contact information into a short online form, you should be onto a winning strategy. This contact data is emailed to you immediately, so you can follow up on these hot leads right away, while health and beauty treatments are still fresh in their minds.

The true beauty of using the Internet and this kind of medical spa advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your facility. Online advertising like this really is the best and economically sensible way to make the best of your medical spa marketing dollar.

Marketing your Massage Therapy Practice

You know you have the best techniques, and your staff is the best in the business, but how do you go about effectively marketing your massage therapy practice without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many massage therapy practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy relaxing to remember to mention how they heard about your massage therapy practice in the first place. However, in order to survive and prosper, marketing your massage therapy practice successfully is crucial.

There is another, very effective and economical method of marketing your massage therapy practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy massage therapist should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords; in this case things like “massage” “massage therapy” and “relaxation techniques”. Even better, online advertising lets you target the specific demographic you are seeking. By searching for such specific keywords, the user is already showing an interest in improving their wellbeing, and exactly the kind of service you have to offer. That is half the battle won already!

But how does this kind of marketing really convert into great massage therapy practice advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Several informative articles on massage techniques and their benefits should pique the visitor’s interest in your practice and its staff, and if you were to combine that with a printable coupon that visitors can download by inputting their contact information into a short online form, you should be onto a winning strategy. This contact data is emailed to you immediately, so you can follow up on these hot leads right away, while the benefits of a good massage are still fresh in their minds.

The true beauty of using the Internet and this kind of massage therapy practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your facility and services. Online advertising like this really is the best and economically sensible way to make the best of your massage therapy practice marketing dollar.

Marketing your Martial Arts Business

In the competitive field of physical fitness and self defense, marketing your martial arts business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many martial arts businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new student as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in their excitement to be learning such a great new skill will simply not mention how they happened to find out about your school. However, in order to survive and prosper, marketing your martial arts business successfully is crucial.

There is another, very effective and economical method of marketing your martial arts business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “martial arts” “self defense” and “self defense class”. Even better, online advertising lets you target the specific demographic you are seeking. By entering these kinds of keywords into a search the user is already demonstrating a real interest in the exact services you have to offer. Half the battle has been won already!

But how does this kind of marketing really convert into great martial arts business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a free lesson coupon can be a great inducement for a user to enter their contact information into a short online form. You could also add several informative articles about martial arts practices to pique the user’s interest further. This contact data is immediately e mailed to you, so you can follow up on this “hot lead” promptly, while the user’s mind is still on the martial arts.

This is the true beauty of using the Internet and this kind of martial arts business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your martial arts business marketing dollar.

Marketing your Locksmith Business

There are a lot of opportunities out there for a good locksmith; chances are most people will require their services at least once or twice in their lifetime. Marketing your locksmith business on a budget can be quite a challenge though. Not to mention very expensive. So what is the most effective and economical way to market your locksmith business available?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many locksmith businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they are probably either trying to get back into their premises, or concerned about their security, you are a locksmith after all, to take the time to mention how they discovered your company. However, in order to survive and prosper, marketing your locksmith business successfully is vital.

There is another, very effective and economical method of marketing your locksmith business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “locks” “changing a lock” and “lock out”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific keywords into a search, the user obviously already has a considerable interest in the type of service you are offering, which is half the battle won right there!

But how does this kind of marketing really convert into great locksmith business advertising? To be most effective, you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. One great idea might be to offer a printable discount coupon in return for the visitor inputting their contact information into a simple online form. This data is emailed to you immediately, allowing you to follow up this hot lead right away, while locks and your company are still fresh in their mind.

This is the true beauty of using the Internet and this kind of locksmith business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your locksmith business marketing dollar.

Marketing your Limousine Business

You know that your limousine business has the best cars, and you employ the safest and most courteous drivers around. However, how best to go about marketing your limousine business effectively on a limited budget? How can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many limousine businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and people usually use your business as a part of a very special occasion, so will probably be far too excited to remember to tell you how they heard of your company. However, in order to survive and prosper, marketing your limousine business successfully is crucial.

There is another, very effective and economical method of marketing your limousine business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “limo” “limo service” and “car rental”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords into a search, the user already has a considerable interest in the service you have to offer.

But how does this kind of marketing really convert into great limousine business advertising? To be most effective, you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. For instance, in return for inputting their contact information into a short online form, you could offer visitors s free printable coupon for discounted service or another special offers. Everybody likes to get something for free! The data from these forms is emailed to you immediately, allowing you to follow up with these “hot leads” while your services are still fresh in their minds.

This is the true beauty of using the Internet and this kind of limousine business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your limousine business marketing dollar.

Marketing your Law Firm

The business of legal representation is of course a very competitive one. A great challenge for the smaller law firm, or solo legal practice is how to best make use of a limited advertising budget to compete with the larger national law firms and their slick and expensive TV adverts and infomercials. So how can you successfully market your law firm without breaking the bank?

Traditional advertising such as the local Yellow Pages, and of course those television and radio spots are often just far too expensive for the small law firm to make an impact with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be far more concerned about their legal problems than taking the time to explain to you how they decided to consult with you for legal advice.

There is another, very effective and economical method of marketing your law firm that you may have never considered, or even heard much about. In today’s economic climate, the savvy lawyer should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “lawyer” “legal advice” and “legal help”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific search terms, this potential client already has the need for great legal representation on their minds. Half the battle is won right there.

But how does this kind of marketing really convert into great law firm advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Since many people head to internet searching for answers to specific legal concerns, a landing page featuring knowledgeable and informative articles about common legal issues can be a great draw. Then your page can offer a further personal consultation for those who input their name, telephone number and email address into a simple contact form. The data from these forms is emailed to you immediately, allowing you to follow up these ‘hot leads” immediately, while legal issues are still fresh in the visitor’s mind.

The true beauty of using the Internet and this kind of law firm advertising is how little it costs. You will only be charged for potential clients who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your legal practice. Online advertising like this really is the best and economically sensible way to make the best of your law firm marketing dollar.

Marketing your Landscaping Business

In the competitive field of home and garden improvement, marketing your landscaping business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many landscaping businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, your concern at this point is concentrating on the customer’s specific landscaping needs However, in order to survive and prosper, marketing your landscaping business successfully is crucial.

There is another, very effective and economical method of marketing your landscaping business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “landscaping” “gardening” and “lawn work”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific terms into a search, the user already has the idea of landscaping of some sort on his mind, and will be interested in the services you have to offer. Half the battle has been won already.

But how does this kind of marketing really convert into great landscaping business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. A combination of well written and informative articles about basic landscaping techniques and an offer of some sort, possibly the offer of a free service of some kind,, or printable coupon that a user can access by simply completing a short contact form might work very well. This data is emailed to you immediately, letting you follow up on this “hot lead” while your business is still fresh in their mind.

This is the true beauty of using the Internet and this kind of landscaping business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your landscaping business marketing dollar.

Marketing your H.V.A.C Business

A lot of people are looking for a good H.V.A.C contractor. You know you and your employees to a great job every time. But, how best to go about marketing your H.V.A.C business on a budget?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many H.V.A.C. businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy explaining their specific heating and/or cooling needs to remember to mention how they found out about your services in the first place. However, in order to survive and prosper, marketing your H.V.A.C business successfully is vital.

There is another, very effective and economical method of marketing your H.V.A.C business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “air conditioning” “heating” or simply “H.V.A.C”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific keywords into a search the user has already demonstrated a serious interest in the services you have to offer. Half the battle is won already.

But how does this kind of marketing really convert into great H.V.A.C business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is a great showcase for an H.V.A.C company. You can detail all your services in both heating and cooling that will pique the visitor’s interest in your company even further. If you add a coupon for a free or discounted service in return for the visitor entering their contact information into a short online form, you should be onto a winning marketing strategy. The data from these forms is emailed to you immediately, allowing you to follow right up with these hot leads while H.V.A.C is still at the forefront of their minds.

This is the true beauty of using the Internet and this kind of H.V.A.C business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your H.V.A.C business marketing dollar.

Marketing your Home Healthcare Business

As the boomer population ages, and more of them, and their families, seek home healthcare services as an alternative to nursing home facilities the opportunities for home healthcare businesses are expanding. You may have the best and most caring staff around, but how does the smaller home health care business compete with large national “chain agencies” and their huge advertising budgets? How do you best stretch your home healthcare business marketing dollar and effectively reach as many potential clients as possible?

Traditional advertising avenues such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many home healthcare businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they or a family member have seen or heard, but the chances are you will forget to ask, and the new client and your staff have far more to discuss at that first get to know you visit than how they learned of your services. However, in order to survive and prosper, marketing your home healthcare business successfully is crucial.

There is another, very effective and economical method of marketing your home healthcare business that you may have never considered, or even heard much about. In today’s economic climate, the savvy care agency should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “home nursing” “visiting nurse” and “homecare”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such a specific keyword, the user is already interested in learning more about just the kind of home healthcare services you have to offer. Half the battle is already won!

But how does this kind of marketing really convert into great home healthcare business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential client, or visitor (they are “visiting” your page now) to share their basic contact information with you. Filling your landing page with informative articles and advice about topics relating to common home healthcare concerns, and then offering a free personal consultation can be a great way to hold a visitor’s interest and induce them to input their name, phone number and email address into a simple contact form. These results are emailed to you immediately, allowing you follow up immediately.

The true beauty of using the Internet and this kind of home healthcare advertising is how little it costs. You will only be charged for potential clients who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your specific services. Online advertising like this really is the best and economically sensible way to make the best of your home healthcare business marketing dollar.

Marketing Your Health Club

In the competitive field of fitness, marketing your health club can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many health clubs have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new member as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and the new member will more than likely simply neglect to mention how they stumbled upon your services. However, in order to survive and prosper, marketing your health club successfully is crucial.

There is another, very effective and economical method of marketing your health club that you may have never considered, or even heard much about. In today’s economic climate, the savvy health club owner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “health club” “gym” and “physical fitness”. Even better, online advertising lets you target the specific demographic you are seeking. If you specialize in personal fitness for the more mature person for instance, you can target them directly.

But how does this kind of marketing really convert into great health club advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential new health club member, or visitor (they are “visiting” your page now) to share their basic contact information with you. Perhaps you could try offering a free week with a personal trainer or a free aerobics class, some kind of great offer that the “visitor” will find hard to resist and will be persuaded to fill in the contact form. The results of these contacts are emailed to you directly in real time, allowing you to act immediately and follow up promptly.

This is the true beauty of using the Internet and this kind of health club advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your health club. Online advertising like this really is the best and economically sensible way to make the best of your health club marketing dollar.

Marketing your Gym

You know you have the best equipment, and your staff is the best in the business, but how do you go about effectively marketing your gym without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many gyms have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new member as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy trying out all those exciting machines to remember to mention how they heard about your gym in the first place. However, in order to survive and prosper, marketing your gym successfully is crucial.

There is another, very effective and economical method of marketing your gym that you may have never considered, or even heard much about. In today’s economic climate, the savvy gym owner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “get fit” “gym” and “fitness class”. Even better, online advertising lets you target the specific demographic you are seeking. By searching for such specific keywords, the user is already showing an interest in improving their physical fitness, and exactly the kind of service you have to offer. That is half the battle won already!

But how does this kind of marketing really convert into great gym advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Several informative articles on physical fitness and getting in shape should pique the visitor’s interest in your gym and its staff, and if you were to combine that with a printable coupon that visitors can download by inputting their contact information into a short online form, you should be onto a winning strategy. This contact data is emailed to you immediately, so you can follow up on these hot leads right away, while getting fit is still fresh in their minds.

The true beauty of using the Internet and this kind of gym advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your facility. Online advertising like this really is the best and economically sensible way to make the best of your gym marketing dollar.

Marketing your General Contractor Business

Hiring a great general contractor can make all the difference to a building or repair project. You know you and your employees to a great job every time. But, how best to go about marketing your general contractor business on a budget?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many general contractor businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new project and client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will be too busy explaining their ideas for the work they need done to remember to mention how they found out about your services in the first place. However, in order to survive and prosper, marketing your general contractor business successfully is crucial.

There is another, very effective and economical method of marketing your general contractor business that you may have never considered, or even heard much about. In today’s economic climate, the savvy contractor should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “house renovation” “building” or simply “general contractor”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific keywords into a search they are already demonstrating an interest in the kinds of services you have to offer. That is half the battle won right there.

But how does this kind of marketing really convert into great general contractor advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is a great showcase for a general contracting company. You can add visual examples of your great work that will pique the visitor’s interest in your company even further. If you add a coupon for a free or discounted service in return for the visitor entering their contact information into a short online form, you should be onto a winning marketing strategy. The data from these forms is emailed to you immediately, allowing you to follow right up with these hot leads while your company and services are still at the forefront of their minds.

This is the true beauty of using the Internet and this kind of general contractor business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your service. Online advertising like this really is the best and economically sensible way to make the best of your general contractor business marketing dollar.

Marketing your Funeral Home

Marketing your Funeral Home can be quite the challenge. Yours is a sensitive line of business and marketing and advertising needs to be both respectful and effective. Available budget is also often a concern for the average funeral home owner. So what is the best way to make most successful use of a limited funeral home marketing budget?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many funeral homes have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and as unfortunately, most of the people you encounter are far too distressed and grief stricken to mention how they happened to learn about your services. However, in order to survive and prosper, marketing your funeral home successfully is crucial.

There is another, very effective and economical method of marketing your funeral home that you may have never considered, or even heard much about. In today’s economic climate, the savvy funeral director should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “funeral services” “burial services” and “funeral planning”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such a specific search term, this person already has some need for information or services that you will be able to provide for them.

But how does this kind of marketing really convert into great funeral home advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you, via a simple contact form. Many people are searching for information about organizing or planning a funeral so offering some well written and informative articles written by your experienced staff may be a great idea then discreetly offering to consult with them personally if they enter their name, telephone number and/or email address. Since the needs of those seeking the services of a funeral home are usually very immediate online advertising scores here too. The information from these contact forms is emailed to you instantly, allowing you to pursue these “leads” in a timely manner.

The true beauty of using the Internet and this kind of funeral home advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest or need for your services. Online advertising like this really is the best and economically sensible way to make the best of your funeral home marketing dollar.

Marketing your Flooring Business

In the competitive field of home improvement, marketing your flooring business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank? How can you compete with the flashy ads those big boys have on T.V., even though your work is far superior?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many flooring companies have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer or project as a result of a commercial they have seen or heard, but the chances are you will forget to ask them how they heard about your company, as your focus will be on listening to their flooring needs. However, in order to survive and prosper, marketing your flooring business successfully is crucial.

There is another, very effective and economical method of marketing your flooring business that you may have never considered, or even heard much about. In today’s economic climate, the savvy flooring professional should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “floor laying” “home flooring” and “how to do flooring”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords the user is already interested in learning more about exactly the services your flooring business offers.

But how does this kind of marketing really convert into great flooring business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a coupon for a free in home flooring assessment or estimate could be a great induction for a visitor to fill out a simple online contact form. This data is emailed to you immediately, allowing you and your staff to follow up on this new lead while they are still thinking about their possible flooring needs.

The true beauty of using the Internet and this kind of flooring advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your flooring business. Online advertising like this really is the best and economically sensible way to make the best of your flooring business marketing dollar.

Marketing your Electrical Business

Most people need the services of a good electrician at one time or another. But, in this competitive field, what kind of electrical business advertising can you afford that will still be very effective?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many electrical businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in their eagerness to explain their electrical problems or needs to you in detail the customer will not think to mention how they heard of your services in the first place.

There is another, very effective and economical method of marketing your electrical business that you may have never considered, or even heard much about. In today’s economic climate, the savvy electrician should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “electrician” “wiring” and “electrical problem”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords into a search, the user is already demonstrating a keen interesting the exact services you are offering. Half the battle has been won already!

But how does this kind of marketing really convert into great electrical business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Having several basic but informative articles on electrical issues can help pique the visitors interest in your company, and by offering a printable coupon for a free or discounted service to those who share their contact information with you in a short online form should be very effective. The data from these forms is emailed to you immediately, allowing you to follow up with these hot leads immediately, while electrical issues are still at the forefront of their thoughts.

This is the true beauty of using the Internet and this kind of electrical business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your electrical business marketing dollar.

Marketing your Dermatology Practice

There is no doubt that dermatology is a rapidly growing field of popular medicine. Marketing your dermatology practice successfully can be a great challenge however, especially for the smaller or new dermatology practice whose advertising budget is probably not that large at all. So how do you successfully advertise you dermatology practice without breaking the bank?

Traditional forms of advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many dermatology practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and your new patient will likely be far more interested in how you are going to make them look and feel better than telling you how they found out about your dermatology practice specifically.. However, in order to survive and prosper in this growing field marketing your dermatology practice successfully is crucial.

There is another, very effective and economical method of marketing your dermatology practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy dermatologist should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “dermatologist” “skin care” and “skin doctor”. Even better, online advertising lets you target the specific demographic you are seeking. If you specialize in the care of difficult teenage skin for instance, you can target both potential young patient and their concerned parents directly.

But how does this kind of marketing really convert into great dermatology practice advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a free or heavily discounted service to those who sign up is always a fabulous marketing tool; consider offering a free consultation or skin treatment in return for the visitor’s name, telephone number and email address. The results of these contacts are emailed to you immediately, so that your practice staff can follow up on these ‘hot leads” while your dermatology practice is still fresh in the minds of your landing page visitors.

The real beauty of using the Internet and this kind of dermatology practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your dermatology practice. Online advertising like this really is the best and economically sensible way to make the best of your dermatology practice advertising budget.

Marketing your Dental Practice

In the competitive field of private dentistry, marketing your dental practice can be quite the challenge, not to mention cripplingly expensive for the smaller or start up practice. So how can you attract new patients without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many dental practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will hopefully be more interested in singing the praises of your skilled dentistry to mention how they heard of your dental practice in the first place. However, in order to survive and prosper, marketing your dental practice successfully is crucial.

There is another, very effective and economical method of marketing your dental practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy dentist should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “dental care” “cosmetic dentistry” and even simply “dentist”. Even better, online advertising lets you target the specific demographic you are seeking. If you specialize in children’s dentistry for instance, you can tailor your online ads to specifically target nervous parents seeking specialized dental care for their little ones.

But how does this kind of marketing really convert into great dental practice advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential patient, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a free consultation or discounted specialist dental procedure can be a great induction for your visitor to enter their name, telephone number and e mail address into a simple contact form. This information is emailed to you immediately, allowing you follow up with these potential new patients while their teeth are still a concern at the front of their mind.

The true beauty of using the Internet and this kind of dental practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your dental practice marketing dollar.

Marketing your Day Spa

In the competitive field of health and wellness, marketing your day spa can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many day spas have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in their relaxed and pampered state they will more than likely neglect to mention how they found out about your day spa. However, in order to survive and prosper, marketing your day spa successfully is crucial.

There is another, very effective and economical method of marketing your day spa that you may have never considered, or even heard much about. In today’s economic climate, the savvy spa owner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “health spa” “massage” and even simply “spa”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific words into a search, the user is more than likely already very interested in finding the exact services you are offering.

But how does this kind of marketing really convert into great day spa advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is a great opportunity for a day spa. You can list all the services you have to offer, and add enticing visuals to pique the user’s interest further. Offering a coupon for a free treatment in return for the user filling in a short online contact form is another great marketing tool. The data from these forms is emailed to you immediately, allowing you to follow up on this “hot lead” right away, while relaxation and pampering is still at the forefront of their mind.

This is the true beauty of using the Internet and this kind of day spa advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your day spa marketing dollar.

Marketing your dance studio

In the competitive field of dance teaching, marketing your dance studio can be quite the challenge, not to mention cripplingly expensive for the smaller or start up dance studio. So how can you attract new students without breaking the bank?

Traditional advertising avenues such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many dance studios have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new student as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and hopefully they will be far more interested in listening to your expert dance instruction to mention how they happened to hear about your dance studio.

There is another, very effective and economical method of marketing your dance studio that you may have never considered, or even heard much about. In today’s economic climate, the savvy dance school owner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “dance” “dance teacher” and “dancing lessons”. Even better, online advertising lets you target the specific demographic you are seeking. If you teach ballet for instance, you can directly connect with people who are seeking ballet instruction specifically.

But how does this kind of marketing really convert into great dance studio advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you via a simple online contact form. Giving something way free is always a great way to achieve this. Why not offer a free trial lesson in return for the visitor sharing their name, telephone number and email address? The data from these forms is emailed to you immediately so you can follow up on these leads while your dance studio is still fresh in their mind.

The true beauty of using the Internet and this kind of dance studio advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in learning to dance in the first place. Online advertising like this really is the best and economically sensible way to make the best of your dance studio marketing dollar.

Marketing your Cleaning Business

Your cleaners do the best job around don’t they? But how to go about marketing your cleaning businesseffectively? How best then to make the most of your limited cleaning business marketing dollar and effectively challenge those national chains and their slick TV spots?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many cleaning businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new house to clean as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and since those who hire a professional cleaning service are very busy people themselves, they probably won’t have the time to explain how they happened to find out about your cleaning business. However, in order to survive and prosper, marketing your cleaning business successfully is crucial.

There is another, very effective and economical method of marketing your cleaning business that you may have never considered, or even heard much about. In today’s economic climate, the savvy cleaning service operator should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “cleaner” “housekeeper” and “office cleaning”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific search terms, the user already has your type of service in their mind, and would no doubt be interested in finding out what your cleaning business has to offer them. Half the battle is already won!

But how does this kind of marketing really convert into great cleaning business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. The offer of a free service or trial of some sort is a great induction for a visitor to enter their name, phone number and email address into a simple contact form. This data is emailed to you immediately, so you can follow up these hot leads while they are still contemplating their dirty environment!

The true beauty of using the Internet and this kind of cleaning business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your cleaning business marketing dollar.

Marketing your Chiropractic Practice

In the competitive field of healthcare, marketing your chiropractic practice can be quite the challenge, not to mention cripplingly expensive for the smaller or start up practice. So how can you attract new patients without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many chiropractic practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and their major concern is pain relief not sharing how they happened to discover your practice. However, in order to survive and prosper, marketing your chiropractic practice successfully is crucial.

There is another, very effective and economical method of marketing your chiropractic practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy practitioner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “chiropractor” “back pain” and “pain treatments”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific terms into a search, the user is already demonstrating an interest in just the kinds of services you have to offer. Half the battle is won right there.

But how does this kind of marketing really convert into great chiropractic practice advertising? To be most effective, you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential patient, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a coupon for a free treatment which a user can print out after filling a short contact form often works extremely well. You could also add some informative articles to your page, about the benefits of chiropractic care to pique the user’s interest even further. The data from these contact forms is emailed to you immediately allowing you to follow up on this “hot lead” promptly, while your practice is still fresh in their mind.

This is the true beauty of using the Internet and this kind of chiropractic practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your chiropractic practice marketing dollar.

Marketing your Catering Business

You know your food is the best out there, but how best to go about marketing your catering business and get the word out about your services on a limited advertising budget?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many catering businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they should be more interested in discussing menus than mentioning how they happened to hear of your services. However, in order to survive and prosper, marketing your catering business successfully is crucial.

There is another, very effective and economical method of marketing your catering business that you may have never considered, or even heard much about. In today’s economic climate, the savvy caterer should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “catering service” “caterers” and “food catering”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords the user already has the kind of services you are offering specifically in mind at that moment.

But how does this kind of marketing really convert into great catering business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is great opportunity for a catering business. You can post your menus in their entirety to your page, and mouth watering pictures of your great cuisine too. A coupn for a free dish or a great discount is a great way to induce your visitor to input their information into a short contact form. This data is emailed to you immediately, allowing you to follow up right away, while the “lead” is still tasting your food in their head!

The true beauty of using the Internet and this kind of catering business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your food and your services. Online advertising like this really is the best and economically sensible way to make the best of your catering business marketing dollar.

Marketing your Salon

In the competitive field of beauty, marketing your salon can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you expand your clientele without breaking the bank? Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many salons have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are they will be to interested in your services and how much nicer they are going to look to mention how they found about your salon, and you will be too busy attending to their needs to ask. There is another, very effective and economical method of marketing your salon that you may have never considered, or even heard much about. In today’s economic climate, the savvy salon owner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “beauty salon” “hair salon” and “makeover”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords into a search, the user is already demonstrating a keen interest in the services you have to offer. Half the battle is won right there. But how does this kind of marketing really convert into great salon advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is a great showcase for any salon. You are able to showcase images of your glamorous work, further piquing the interest of the visitor in your salon. Combine this with a printable coupon for a free or discounted service of some kind that a visitor can download after entering their contact information into a short online form and you should be onto a winner. This contact data is emailed to you right away, so you can follow up with this hot lead right away, while they still have beauty on the brain! This is the true beauty of using the Internet and this kind of salon advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your salon marketing dollar.

Marketing your Bridal Business

The bridal industry is a very competitive one; there is no doubt about that. Marketing your bridal business successfully can be quite a challenge, especially if you are working with the limited advertising budget most small businesses have to work with. So what is the most effective way to make the best of your bridal business marketing dollar?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many bridal businesses have to work with. In addition, how well this kind of large investment works is almost impossible to track. You may indeed be gaining a new client or customer as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in the excitement of the whirlwind experience which is wedding planning, your blushing bride to be will probably neglect to mention how she found your bridal business specifically. However, in order to survive and prosper, precise and targeted marketing of your bridal business is crucial.

There is another, very effective and economical method of marketing your bridal business that you may have never considered, or even heard much about. In today’s economic climate, the savvy bridal consultant should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “wedding planning” “bridal consultant” and even simply “wedding”. Even better, online advertising lets you target the specific demographic you are seeking. If wedding fashions are your niche, then the person clicking on your ad specifically is probably already actively in the market for a beautiful gown, so half the battle is won already!

But how does this kind of marketing really convert into great advertising for your bridal business? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering some kind of free or discounted service in return for the visitor sharing their name, telephone number and email address via a simple contact form is always works very well, as everyone loves to feel like they are getting something for nothing! Consider offering a free bridal consultation, or a discount coupon that the visitor can print out at home. The data from these contact forms is emailed to you immediately, letting you follow up on these “hot leads” promptly, while your bridal business is still fresh in the potential client’s mind.

The true beauty of using the Internet and this kind of bridal business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services or products. Online advertising like this really is the best and economically sensible way to make the best of your bridal business marketing dollar.

Marketing your Auto Repair Business

In the competitive field of auto repair, marketing your auto repair business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?

Traditional avenues for small business advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the limited advertising budget that many auto repair businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a brand new customer as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in their concern for their automobile and what might be wrong with it they will simply neglect to mention how they stumbled upon your services. However, in order to survive and prosper, marketing your auto repair business successfully is vital.

There is another, very effective and economical method of marketing your auto repair business that you may have never considered, or even heard very much about. In today’s difficult economic climate, the savvy auto mechanic should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “car repair” “auto repair mechanic” and “auto body repair”. Even better, online advertising lets you target the specific demographic you are seeking. If you specialize in foreign car repair for instance, you can target the exact kinds of people who are interested in your services.

But how does this kind of marketing really convert into great auto repair business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. You could try offering a complimentary auto diagnostic check or free oil change; most people are always interested in getting something for free. The data from these contact forms is emailed to you instantly, allowing you to act immediately, following up the on the “hot lead” while auto repair is still fresh in the visitor’s mind.

Possibly the biggest benefit of using the Internet and this kind of auto repair business advertising is how little it costs in comparison to other methods. You will only be charged for the potential customer who actually “click” on your advertisement specifically and hit your “landing page”. These people are demonstrating a real interest in the services that your auto repair business offers, which is truly targeted auto repair business marketing that works.

Marketing your Accounting Practice

In the competitive field of accounting, marketing your accounting practice can be quite the challenge, not to mention cripplingly expensive for the smaller company. It might seem a hard task to compete with those big national chains and their slick TV ads, even though the personal touch you can bring to their finances will be far more beneficial to them. So how can you drum up extra business without breaking the bank?

Traditional avenues of advertising such as the local Yellow Pages, or radio and television, however small the station are just too far out of the advertising budget that many accounting practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and the client will probably be far more concerned about their financial situation to mention how they happened to discover your accounting practice. However, in order to survive and prosper, marketing your accounting practice successfully is crucial.

There is another, very effective and economical method of marketing your accounting practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy accountant should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “accounting” “tax preparation” and even simply “accountant”. Even better, online advertising lets you target the specific demographic you are seeking. Someone searching such specific keywords is already looking for information about the very services you provide, and so it is only to your great benefit that your accounting practice ranks high in the search results.

But how does this kind of marketing really convert into great accounting practice advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Filling your page with interesting and informative articles about accounting, with an offer to provide a free consultation if the user fills in a simple contact form can be a great way to find new clients. The data is emailed to you directly and immediately, letting you follow up immediately, while the contact still has their finances and your services fresh in their mind.

The true beauty of using the Internet and this kind of accounting practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your accounting practice marketing dollar.

Creating an Opt-in Page

A capture web page is a web page that exists for the sole purpose of capturing visitors’ contact information. These pages are also referred to as “landing pages” or “opt-in pages”. These pages are found all over the internet and are being used by a wide range of industries, usually for the purpose of gathering sales leads. Here are some rules to follow when you are creating an opt-in page First, keep focused on your goal- which is to get visitors to give you their contact information. At this stage, you are not trying to sell your visitor anything. On the contrary, if you are smart, you will probably be giving something to them for free. Something real. Something of value. It doesn’t necessarily have cost you any money, but good information has value also. Just remember, good information does not mean a blatant pitch for the visitor to purchase your product. The reason you are giving your visitor something valuable (examples might be an e-book, an audio file, a video or a newsletter) while not seeking payment is that at this point you are trying to build trust. If I give you something of value and I don’t demand anything in return and I make it very easy for you to stop receiving emails from me, the odds are that you will begin to trust me. This is the beginning of the sales process. When coupled with testimonials and guarantees, this trust can become the foundation of a sale. Next, keep it simple. Don’t have a lot of different images on your opt-in page. Keep the visitor focused on the contact form and make sure your message as to why they should take the next step and fill it out is delivered to them in a clear, understandable way. You don’t want anything on the page that is going to take their attention away from the task at hand- filling out the contact form. There is nothing wrong with having a powerful image or an enticing video or audio, but these elements (along with the text) should be working together to “sell” the visitor as to the value of filling out the form. And this value should be real! You should be telling them the truth and you should have testimonials readily visible from other visitors just like them who took the plunge and filled out the form. This will add to your credibility, which you have precious few moments to build before the visitor leaves the page altogether. It’s a challenge, but if your ducks are in a row and you are able to convert a strong percentage of leads from the capture web page into profits, it is well worth the effort. Finally, explain to the visitor that they will have the option at any time to cease all communication with you, (simply by unsubscribing) and that their information will not be sold or shared with any third parties under any circumstances. This language can be in text, video or audio. Spam is a major problem today and the last thing anybody wants is more of it. Explain your anti-spam policy and then stick to it. The more you convince your visitors that your business is reputable, the more likely they will be to fill out the lead form. In summary, creating an opt-in page is all about building trust with your visitors in order to reach the goal of the page which is to capture their name, email address and phone number. Be truthful, be credible and treat your visitors as you would like to be treated yourself. Do this and you’ll get more than your share of visitors opting in.

Online Lead Generation

Online lead generation is changing the world. Never before has there been more opportunity for business owners to procure fresh, targeted, blazing hot leads delivered directly to their (e)mailbox through a variety of methods. On Google, the keyword “leads” is searched for over a million times a month, and derivations of it, such as “sales leads” and “mortgage leads” add up to several million more searches monthly. So the secret is out- online lead generation is here to stay. But are all online lead generation methods equal? I would say definitely not. The reason that all online lead generation methods are not created equal has to do with two related topics- freshness and exclusivity. When a lead broker pays for a lead, whether it’s through their own in-house opt-in site or even if they buy the lead wholesale from a lead wholesaler (yes, there are lead wholesalers!), there is an inherent problem. If a particular lead is worth say, $5.00, to a particular company, there is nothing stopping the lead broker from selling that same lead again and again and thus generating $50.00 or $100.00 or $1000.00 in revenue. I am not saying that all lead brokers do this. On the contrary, many lead brokers are honest and fair in their pricing models. The problem is that when you buy leads from an online lead broker, there is no way to tell if that lead has been sold before. If the prospect tells you they are being called a lot the lead broker can always say that it’s because they signed up for multiple opt-in sites. So what’s a marketer to do? Well, the only way a business can guarantee that their leads are both fresh and exclusive is to actually set up their own lead collection system. This way, the business owner knows that the leads are targeted directly to their business, that they are only minutes old and that although others may have the same prospect, the opportunity to close the prospect right now while they are in front of their computer, is exclusive to you. Setting up your own landing page and accompanying opt-in systems and pay per click campaign is the only way to get the hottest, freshest leads. On top of this, campaigns should be continuously tested to achieve the best opt-in rates and the best click thru rates and quality scores. This way, your online lead generation system will be as efficient as possible.

Online Business Leads

Online business leads are leads that are generated from the internet. Visitors to web pages fill out contact forms, giving such information as name, email address, phone number, etc. Contact forms can be very short- asking for only the visitor’s name and email address- or they can be several page long questionnaires. They all serve the same purpose- to create sales leads for businesses. The beauty of online business leads is that the person who has filled out the contact form has taken three critical steps towards identifying themselves as a potential buyer of your product. First, they have searched for a particular keyword or group of keywords using a search engine. An example of this might be “home business opportunity”. Next, they have clicked on either an advertisement or an organic search result on the results page offered by the search engine, such as Google. Finally, they have filled out the contact form. This means the contact has taken three distinct actions towards buying your product or service before the lead comes to you. This is a great thing to know when you go to contact them. They must have a real interest in what you are selling to have taken these steps. Online business leads can be used by all sorts of businesses- literally any business that uses leads to get new business should be getting at least a portion of their business leads online. However, here’s a word of caution. Just because your business is capable of getting online business leads does not mean those leads will be profitable. You must consider the cost of the clicks, the percentage of people who fill out the contact form and the percentage of leads that you are able to close. Finally you must consider the lifetime value of the customers you are deriving from the online business leads. This value must be great enough to pay for the clicks, the web page optimization and the management of your pay per click program. If you’re buying your online business leads rather than gathering them yourself, your cost of the leads you purchase must be considered. The problem with buying online business leads is that the same leads are sold over and over to different businesses. This can greatly diminish the value of the leads. People who fill out a simple online form and are then hit with phone calls and emails from dozens of companies non-stop are not very good potential clients. After a while they stop taking the calls altogether. The best way to get your online sales leads and online business leads is to have a system set up for you that is capable of delivering fresh, exclusive leads to you at an affordable price. This is accomplished by combining a pay per click campaign (using a targeted set of keywords) with a landing page, sometimes referred to as an “opt-in” page. When you have your own lead generation system, you don’t have to worry about your online business leads being sold all over the internet- they will be all yours.

Local Leads: A Primer

Many businesses make a big mistake in their quest for local leads. These businesses fail to realize that online lead generation is no longer limited to those businesses with an internet based business whose ads appear all over the country (or the world!) when a particular keyword is queried . Rather, Google now lets a business’s online ads appear only when a search term is typed by someone living in a particular geographic area, like a state, city or even a zip code. This is great news for businesses like real estate agents, restaurants, florists, insurance agents, gift stores, pharmacies and more. Some of these businesses are only seeking local leads – they want customers who can come see them in person and purchase the business’s products and services locally. Many of these businesses are ignoring the power of online lead generation, quite often because the business owners do not know how it works. As more and more people use online search engines such as Google for their “first look” when seeking the services of a local business (Google is replacing the Yellow Pages in this respect), those owners who ignore this powerful medium are in danger of losing business to more savvy competitors. When looking for local leads, business owners still have several options. They can place an advertisement in the local newspaper. They can use direct mail or hand out flyers. They can place an ad in the Yellow Pages. They can run radio or television spots. They can hand out their business cards. And yes, they can have a landing page (or a complete website) and run pay per click campaigns. Not all of these methods are right for all local businesses. The trick is to find the right medium for your particular business. The first step towards doing this is to know your customer. The way to do this is to ask your current customers how they found you. Did they see an ad in the Yellow Pages? Were they referred by a friend? Did they hear a radio spot? Or did they go online and type in the particular product or service they were seeking? More and more often, local businesses are hearing that their customer’s first query was on Google. Google know makes it possible for businesses placing ads to target local leads (or lead local) only by allowing the advertiser to limit the area where the ad will be shown to a particular state, city or even zip code. Local leads are the lifeblood of certain businesses. How could a real estate agent survive if not for the power of local listings? Restaurants need patrons. Florists and gift shops need customers. Before a customer becomes a customer they are a prospect, or, a lead. Businesses that cater to local leads have both a distinct advantage and a distinct disadvantage in the marketplace. The advantage is that when your customer is local, you are able to meet them face to face. If you have a good business and are able to portray trust, the odds are that your potential customer will give you a shot. If you treat them right, they will return again and again. The disadvantage of local leads is that your list of potential customers is limited to those people living in a particular geographic area.

Lead Systems

Lead systems are designed to give you a replinishable source of fresh, hot leads for your business. A good lead system can be worth a fortune to the right business. For this is the lifeblood of your enterprise. The ability to tap a system for fresh prospects whenever you want means that you will never go hungry. Lead systems come in all shapes and sizes. If you employ telemarketers and you pay them $8.00 an hour and each telemarketer gets you two leads an hour, then you have a lead system that is capable of giving off leads for $4.00 each. Let’s say you are able to close one out of ten leads. Each sale costs you $40.00 (plus phone and office expenses). Therefore you must make at least this amount (actually more to cover expenses) on each sale in order for your lead system to be profitable. Another lead system involves direct mail. Now remember, just because you do mailings and get leads does not mean you have a lead system. What are the metrics? Are you able to repeat your results again and again? Only if you can do this do you have a verifiable leads system. Lead systems are very easy to understand but can be very difficult to implement without help. After all, if all businesses could create profitable lead systems, they would. The problem for most businesses is that they are unable to duplicate their results with a given lead source. For example, they might run a newspaper advertisement that does terrific and more than pays for itself. Yet when the business owner tries to repeat the results, they are doomed to failure. Usually the reason for this has to do with countless variables. What was the season for the successful ad? Was it near a holiday? What was the weather like the first time it ran? Setting up successful lead systems using traditional advertising is like catching lightning in a bottle. It is almost impossible. One of the best lead systems around today involves the use of a combination of pay per click advertising along with an opt-in landing page, which is a web page designed to capture the prospect’s contact information. The beauty of this type of lead system is that it can be scaled up (through the purchase of additional clicks) to be as large as you like are even targeted at a given geographic location. Unlike traditional advertising which casts a huge net hoping to catch a few fish, pay per click advertising only charges you for those people who have an interest in your product or service. You know this by the fact that they searched for one of your keywords and then clicked on your ad- two steps that identify them to you as a prospect. When they then fill out the contact form they become a true lead- ready to be closed. This combination is one of the best lead systems you’ll ever see, and it’s a lot more affordable than you think.

Creating a Leads Program

Rather than buying leads for your business, you’re much better off creating a leads program. A leads program is a system which continually gives you fresh, qualified affordable leads that convert to sales at a rate which allows you to make a profit. This adds real value to a business. Your business is worth a lot more money to a potential buyer if you have a documented leads program in place. The buyer knows that the business can continue to prosper even after you have left because you have set up a leads program which they can scale and help grow the business. So how do you set up a leads program? The first thing you have to do is drive traffic to a landing page. This is done through either Search Engine Optimization or Pay per Click Marketing or some combination of both. Both Search Engine Optimization and PPC can be expensive and time consuming (especially if you don’t know what you’re doing), so either way you’ll end up paying for traffic. Once the traffic gets to your site or landing page, you need to convert it into leads. This is done through an “opt-in” or “contact” form located on the page. People landing on your page will probably make their decision about whether or not they’ll fill out the contact form quite quickly so you have to have it set up just right. The form should be easy to fill out and not ask for too much information. The page itself should be very simple with not too much going on. Videos are great to help encourage folks to fill out the contact form, as are promises of free stuff like e-books and newsletters. Be honest with your audience. Give them exactly what you promise them for filling out the form. Make it very easy for them to stop receiving information from you. This is their right. All of this serves to build trust which will make the prospects more likely to buy your product or service. A successful leads program is when in which the elements (the seo, ppc, landing page, contact form, etc.) are constantly being tweaked to improve performance and lower costs. Are you split testing your pay per click ads? Are you adding unique content to your site? Are you using negative keywords? How about your landing page? Are you testing different images or layouts? Those marketers who look at their business as a work in progress that can constantly be improved are the ones who will ultimately find success. A good leads program is always changing – lowering costs of the leads and increasing conversion. Like everything else in the world of online lead generation, your leads program should constantly be tested.

Leads B2B

Leads b2b and leads b2c are two entirely different types of leads. Leads b2b stands for “business to business” while leads b2c stands for “business to consumer”. We’re going to talk here about the leads that are b2b. In other words, these are the leads that are purchased or generated by one business looking to sell a product or service to another business. B2B leads can be purchased through lead brokers, list brokers, telemarketing companies, internet marketers and so on. They can also be generated yourself through the implementation of a solid marketing campaign combined with a properly constructed capture page. The problem with purchasing your leads b2b through brokers and marketers is that the same b2b leads can be sold and resold many times. B2B leads that are marketed as “fresh” and “exclusive” usually are neither. That’s because lead brokers and list brokers can’t control themselves when it comes to selling the same item several times. The profits are enormous doing this. Imagine if you purchased a pair of roller skates wholesale for $50.00 and were able to sell those roller skates at a retail level of $100.00- not once but dozens even sometimes hundreds of times! This is what list brokers and b2b lead brokers do. They sell the product which they only purchased or generated once time and time again. What a racket! No, for my money there is only one way to get leads b2b or b2c. That is by setting up your own b2b leads capturing system that can deliver fresh, exclusive leads to your email box on a regular basis. You can do this by first setting up a pay per click marketing campaign with one of the search engines, such as Yahoo or Google. This will allow you to identify those keywords for which you would like your classified ad to appear on the search results page. For example, if you sell commercial plumbing supplies, one of your keywords might be “commercial plumbing supplies”. If someone types this into the search engine, your ad will be displayed. You only pay if the searcher actually clicks on your ad. This way, you are able to limit the clicks to those people who have an interest in what you are offering. Once you’ve delivered the traffic to your web page, you need to do one of two things. Either sell them the product or capture their information. If you capture their information through the use of a contact form, the visitor’s contact information will be delivered to you in the form of an email. The more clicks you pay for, the more b2b leads you’ll receive. It’s as simple as that. Setting up this type of system is a lot more affordable than you might think. For a relatively small investment you can have as many b2b leads as you want- fresh, exclusive and hot!

Lead Generation Websites

Having your own lead generation website can provide a dramatic increase in sales. The reason is that no one knows your customers better than you. What keywords are they searching for? Where are they located? How qualified are they? When did they opt-in? These are questions you will only know the answers to if you have your own lead generation website, rather than having to rely on the honesty of lead brokers, a sketchy bunch at best. Most business owners and entrepreneurs think that having a lead generation website is too difficult or too expensive. The truth is that if you choose the proper partner to help you set it up, the return on investment can be extraordinary. Lead generation websites are different than other websites. While e-commerce websites exist to sell products and services and informative websites exist to spread information, lead generation websites have only one goal – to generate leads. Many business owners miss this point when setting up their lead capturing website. They think they’ve got to sell the customer right now, while the customer is on the site. This can be a fatal mistake when setting up your landing page or website. Don’t give them too much information up front. There is nothing wrong with giving away free information – this builds trust. However, there should be a give and take. The customer’s goal is to get free information and perhaps a particular product or service. Your goal is to get them to identify themselves to you so that you can eventually close the sale. So what should you do? Quite often the answer is to give them a free e-book or a free video or a free consultation – but only after they opt-in. This way both of you gets what you want. Don’t have a lot of images and text on your landing page other than those working to convince the prospect to fill out the form. Pique their curiosity. What is this free newsletter really like? That e-book sounds interesting. I’d like to read it. There is no charge and I can always opt-out and remove my name from the list – it says so right there. What the heck- I’ll give it a shot. This is the kind of thought process you want to be going on inside your prospect’s head. Remember, the goal of your lead generation website is to get leads, not customers. Keep this goal in mind when designing your lead generation landing page and you’ll do fine.

Lead Generation Services

There are all sorts of lead generation services to choose from. The trick is to find the lead generation system that works best for you and your business. Many lead generation services sell the same leads to many different buyers. This makes the sales much more difficult to close, because the prospects are being contacted by your competitors also. It’s best to choose lead generation services that allow you to garnish sales leads that are exclusive to your business. In order to accomplish this, you have to set up a system that is capable of driving traffic to a web page that you have had designed for the highest “conversion rate” from visitors into leads. The fastest and most reliable to drive qualified traffic to a web page is through the pay per click services of the search engines like Google and Yahoo. With these companies, you can guarantee that your ad will appear on the first page of the search results when a person types in a given search word. The beauty of the system is that advertisers like you only have to pay if a person clicks on your ad. This is a revolutionary form of advertising and lead generation service. Unlike a newspaper, which charges you for your classified ad to just appear in the paper, ppc services only charge you if they express an interest in your product or service. Setting up your pay per click campaign should be done by professionals. Your campaign should have an inherent testing platform where click through rates are constantly monitored for competing ads. This is crucial because the search engines charge you less for those clicks that come from ads with higher click through rates. Proper keyword research is also crucial to the success of your campaign. In addition, you can target your prospects geographically if you’d like. Next, your lead generation service should set you up with a landing page which is where the visitors who have clicked on your ad “land”. This page should be designed with only one purpose in mind- to generate leads. This is accomplished through the use of a contact form, also known as an “opt-in” form. Visitors are encouraged to fill out the contact form and to provide their name, email address, etc. The landing page should not contain so much information that the visitor’s mind wanders from the main message-”fill out the form”. You might want to offer your visitors something of value in exchange for filling out the form (or calling you). This could be a free quote or a newsletter or an e-book. The point is that it should have value on its own- regardless of whether or not the visitor does business with you. Use testimonials from others who have opted in to build credibility with your new visitors. In summary, when choosing lead generation services, make sure that you end up with a system that can deliver both traffic and conversion and that is exclusive to you and your business.

Internet Lead Generation

Internet lead generation is addictive. Once you get a system in place that delivers fresh, hot, exclusive sales leads to your email box, you’ll probably stop using all other forms of lead generation. The problem with using traditional advertising methods to get your sales leads is that with traditional advertising you are paying for your message to be seen by thousands (or even millions) of people who have no interest whatsoever in what you are selling. For example, when you place an ad in a newspaper, the price of your ad is based on the newspaper’s total circulation, not on the percentage of that circulation that you have the potential to sell. Most people probably won’t even see your ad and those that do might not be part of your target market. You’re paying for the total amount of eyes that the newspaper can deliver. This can be a problem if you have a specialized product or service. You won’t be able to afford to have all those eyes see your ad and you don’t want to pay for them, either. The beauty of internet lead generation is that you can limit the people who see your ad to only those people who have expressed an interest in what you are selling. People express an interest in your line of business in three stages before the lead comes to you in your email box. First, they type a word or series of words into a search engine search box. These are called keywords. Next, they click on your ad which appears on the search results page delivered to the searcher by the search engine (i.e. Google and Yahoo). Finally, they “opt-in” by filling out a contact form located on the web page of yours where they have landed after clicking on your ad. These are three great buying signs for your leads. They have taken three actions towards buying your product before you even get them in your email box. What’s more, you didn’t have to pay for all the people that saw your ad. You only had to pay for those who took the important step of actually clicking on your ad. The trick is to have a pay per click campaign set up that delivers affordable, targeted traffic to your web page. From there, you must need a proven opt-in page that converts visitors to leads at the highest rate possible. This is called your conversion rate. The higher your conversion rate, the less expensive your leads will be, due to the fact that you pay for all your pay per click visitors, not just the ones who fill out the form. When done properly, an internet lead generation system can deliver super profits to your business.

How to Get Leads

Many of you are trying to figure out how to get leads at an affordable price. The choice is simple. You can pay for your leads or you can create a system that will give you an unlimited amount of daily leads at an affordable price. It’s the old saying, give a man a fish and he eats for a day, teach a man to fish and he eats for a lifetime (or something like that). The first way to get leads is to advertise. The problem is that for most businesses, advertising rarely pays for itself. Newspapers, radio, direct mail, television and magazines all have the same inherent problem: the business owner is paying for their ad to reach thousands of people, while only a very tiny percentage of those people are actually prospects. As a result, the numbers almost never work. Advertising companies will tell you that in order for your ad to be affective you must remember to repeat, repeat, repeat. In other words, the reason your ad is bombing is that you are not spending enough money. So you spend more and you end up in a deeper hole than when you started. If you are trying to figure out how to get leads for your business, I’d like to share with you a type of advertising that is revolutionizing the advertising world. It’s called pay per click or “ppc” advertising. Pay per click advertising is when you pay a search company like Google every time a searcher clicks on your classified ad which is displayed somewhere on the page (usually the top or to the right) after that same searcher has typed in a keyword which you, the advertiser, have signed up for. The beauty of it is that you only pay when someone clicks, not if they just look at your ad. This is the revolutionary part. Pay per click advertising is not for everyone. Like other advertising, it only works if you have a profitable business model in place. You must have healthy margins, in terms of either percentage or actual dollars in order for pay per click advertising to perform profitably. But for those who do, it can be life changing. Consider this. Never before has a business been able to pay for only those prospects who have expressed an interest (by clicking on an ad) in their product or service at the exact time that the prospect is sitting in front of a computer, wanting to hear about that product or service. Remember, they started the conversation by typing in a search term- they are looking for you to tell them about your services right now! Traditionally, advertising has worked the opposite way. Advertisers interrupt the prospect while reading the newspaper or watching television or listening to the radio. Most people have become adept at tuning out ads altogether, not to mention the technological devices such as Tivo that help them. So if you are trying to figure out how to get leads, I suggest you consider pay per click advertising. It’s revolutionary.

Generating Leads

Generating leads can be a challenge for any business, but particularly for new ones. A proven, time-tested method for continuously generating leads and closing the accompanying sales is the lifeblood of any business. The problem for a new business is that they might not have the time or the money to go through an exhaustive trial- and- error period to try and determine which lead generation system works for them.
In the old days, the different ways of generating sales leads were limited. A business would choose between such lead generation methods as telemarketing, direct mail, print, radio and television. The problem with each of these methods is that the business is marketing to (and paying for) their message to reach a very large population- most of whom have absolutely no interest whatsoever in the product or services being offered. For example, let’s say that a jeweler places an ad in a newspaper featuring diamond engagement rings. What percentage of the newspaper’s reading audience is in the market for a diamond engagement ring? Yet the business, in this case the jeweler, is paying for his message to reach the entire newspaper audience. This can be very expensive. On top of this, you must remember that not all readers that are in the market for engagement rings will actually see the ad! You can see why many businesses get caught in a rut where they can’t afford to advertise and yet they can’t afford not to- they are stuck between a rock and a hard place.
Fortunately for businesses, a new method for generating leads is taking the world by a storm. It’s called “pay per click marketing”, because businesses pay only for those customers who “click” the business’s paid ad on a search engine’s results page. The paid ads are usually those results that appear at the top and/or down the right side of the results page. Google, Yahoo and MSN are the biggest players in this type of advertising program.
The beauty of pay per click marketing is that businesses have finally been given a method for generating leads that does not force them to pay to reach a large audience when in reality they are targeting only a small percentage of that audience. With pay per click, only those customers who type in certain keywords (for example, “diamond rings”) to the search engine will see the merchant’s ad. Theoretically, only those prospects who have an interest in what the business is offering will click on the ad.
Talk about a revolution! Most people, including business owners, have not stopped to realize how amazing it is for an advertiser to only have to pay for those people who are interested in their products at a time when they are sitting in front of their computer- presumably near a phone and a credit card. Pay per click marketing is a method for generating leads that should be explored by all businesses- old and new.

How to Generate Online Leads

One of the best skills you can learn in today’s competitive business environment is how to generate online leads for your company. In the long run, understanding this system will more than pay for any time and money you invest. Online lead generation systems are used by lead brokers and list brokers and internet marketers. They capture the sales leads through web pages called “landing pages” or “capture pages” because they capture the prospect’s personal information such as name, email address and/or phone number after the visitor lands on the web page. When you generate online leads for yourself rather than purchasing them through a broker, you know that the leads are fresh and exclusive to you. This is simply not the case when you buy your leads from a list broker, unless you are willing to spend a fortune for the exclusivity. In order for lead brokers to make money, they have to resell the same leads over and over. As a result, the people who filled out the contact forms get bombarded with phone calls and emails from people just like you who are trying to sell them something. There is no denying that leads that are generated online can be valuable. The beauty of online leads is that you know the prospective customers 1) searched for keywords (like “insurance quote”), then 2) clicked on an ad or an organic search result and finally 3) filled out a contact form and hit “send”. These are three good buying signs. Traditional lead generation like direct mail or radio or television cannot compare to leads that are generated online. It is much more efficient for business owners to pay to advertise and capture the contact information of only those people who are interested in a specific product or service, rather than having to pay for your message to reach thousands or millions of people who have no interest in what you are selling. So how do you generate online leads? Well, the first thing you have to do is create your landing page. On this page you need to have a contact form for the visitors to fill out. When they fill out the form, the information is emailed to you and it becomes an online sales lead. In order to get visitors to fill out the form, you need to convince them that there is value in doing so. You might offer them some free information like an e-book or a quote or some lessons. The landing page should be created with only one goal in mind- capturing the contact information of qualified leads. You should not use your landing page to try and sell your product and you should not give the prospective customer all the information they need to make a decision- they only get that in return for filling out the form. Next, you need to drive online traffic to your site. Online traffic is simply a phrase to describe people who are searching for things, in this case the product or service you are offering, while online. There are two ways to drive online traffic to your landing page. You can 1) optimize your web site and landing page for organic or free traffic (time consuming and expensive), or you can 2) pay the search engines each time a searcher clicks on your ad. Paying the search engines for your traffic is what I recommend. When you set up a proper pay per click system and drive traffic to a well designed landing page, you will have your very own online lead generation system and you will be able to generate online leads at will.

How to Find Leads

Imagine being able to find leads right in your own email box every day. I don’t mean buying the leads and having the leads emailed to you. I mean having the ability to find brand new, exclusive leads targeted to only your business. To find leads like this, you need only a simple system in place. This system requires a web page called a landing page (or an “opt-in page”), a contact form (where the visitors to the web page can fill out their information), and lastly a pay per click campaign (in order to send traffic to the page). Once you have these three things in place, you will find leads delivered to you all the time. It’s important to remember that this system does not make your business profitable. You must already have a profitable business in place. The system just allows you to find exclusive leads daily rather than having to rely on leads brokers. You still must be able to close the leads. It’s just a lot easier to close a lead that has not been called or emailed a million times as a result of the lead broker selling it over and over. Here are some things to consider when setting up your system for finding leads. First, remember that the goal of the opt-in page is simply to have your visitors give you their contact information. It is a lead generation page, not a sales page. Offer your visitor something of value for taking the time to fill out the form and for trusting you. Then deliver, or better yet over deliver this value to them in the form of information. This way you build credibility and are one step closer to a sale. Next, have a professionally designed and researched pay per click campaign working to drive qualified visitors to your opt-in page. This campaign must be continuously tested to make sure the proper keywords are being used and that the click thru rates are as high as possible. High click thru rates lower your cost per click. Ads should always be tested against each other with the lesser performing ad being dropped. Finally, treat your customers and prospects with respect. Make them happy that they clicked on your ad, opted in to your landing page and purchased your product or service. This way you can use their testimonials to convince other people that they should do the same. Finding leads will never be easier!

Education Leads

Education leads can be purchased all over the internet. The question is, how many times have those same education leads been sold before you buy them? The answer is, “there is no way to tell”. Lead brokers and internet marketers are notorious for selling and reselling the same leads over and over again. After all, the more times a lead can be sold, the more pure profit is put into the pocket of the broker or marketer. Unlike physical items, such as books or toasters that can only be sold once, education leads are just information written on a piece of (cyber) paper. These leads are copied hundreds of times with the push of a button. Unsuspecting buyers think they are close to a new student attending their school. Little do they realize that these same education leads are almost worthless. So what’s the best way to get fresh, exclusive education leads? By setting up your own website along with a capture page! Doing this, combined with a well-managed pay per click marketing campaign can put an end to the money pit of buying your education leads from brokers and internet marketers. Education leads are nothing more than some basic personal information from prospective students who filled out a contact form on a web page, called a “capture” or “opt-in” page. If web marketers and lead brokers can garnish these leads, why can’t you? It’s not rocket science. To get fresh, unique education leads, you need only two things: traffic and conversions. Traffic refers to people who visit your website. You need all of this you can afford. Conversions refer to the people who fill out the contact form on the web page, thus identifying themselves as leads. First, let’s talk about traffic. There are two ways to get visitors to your website. You can pay for their “clicks” each time they click on your classified ad in one of the search engines such as Google, or you can “optimize” your site (a complicated procedure having to do with relevance, links, keywords, navigability and more) in the hope that you will capture “free” traffic without having to pay for it. The problem with search engine optimization is that for keywords like “education leads”, you are competing with thousands of other web pages, each trying to get to the coveted “first page” of the search results. As painful as it may be, it’s a lot easier to pay for your clicks, but only with the guidance of an expert. People have lost thousands of dollars in a very short period of time by not knowing how to properly set up a paid campaign. Using an expert and learning how the game is played will always pay for itself. Next, conversions. People who have trouble getting conversions (visitors who fill out the contact form) usually do so because they lose track of the purpose of the capture page. The purpose of the capture page is to get visitors to fill out the form, not to purchase the product (or attend the school)! Don’t use the capture page to talk about how great your program is. Use it to give all the (genuine) reasons for the person to fill out the form. You can sell them later, but only after you have gathered their information. If you don’t know who they are, you’re not going to be successful in having them attend your school. In summary, if you’re looking for education leads, take the plunge and set up a combination pay per click campaign and a well designed capture page. It will be well worth the investment.

The Value of Lead Capture Pages

Lead capture pages are all over the internet. These are pages that “capture” personal information from visitors who choose to fill out a contact form. Usually these forms ask for information such as name, email address, phone and/or snail mail addresses. Some contact forms go even further, asking the visitor a series of questions regarding their likes and dislikes, shopping preferences- all sorts of things. There is no limit to the imagination of the people creating capture pages. Why are lead capture pages so valuable? Because, when used properly, they can provide an unlimited source of sales leads for the entrepreneur or business behind the contact form. A percentage of these sales leads will (at least theoretically) turn into sales. It is up to the business owner to make sure that the numbers work. In other words, there must be enough profit in a sale to justify the expense of capturing the leads. What expense, you might ask. You thought the internet was free, right? Well, sort of. In the competitive world of online commerce and lead collection, marketers are always looking for more traffic, or visitors to their web pages. The reason is simple. The more traffic you get to your page, the more people who will fill out the contact form. The more people who fill out the contact form, the more people you will ultimately sell. It’s a numbers game, as they say. This traffic is not free. The marketer is going to pay for their traffic through either pay per click advertising or through their investment of time and/or money in search engine optimization. Therefore it is important to have a certain percentage of visitors “convert” into leads. The number of people who fill out the contact form divided by the number of people who visit the capture page is called the conversion rate. This conversion rate is an important factor in justifying the expense of sending traffic to the capture page. Now, keep in mind, it is not enough to just have lots of people filling out the contact form on your lead capture page. As a business owner, you should try your best to make sure that the people “opting-in” to your form are qualified leads. If you’re selling Mercedes Benz cars and your inbox is filled with leads from people with no money, you’re not going to be successful. On the other hand, if you’ve done a good job at attracting qualified prospects to your pages, you may not need many leads to be profitable. Capture pages can provide additional value to business owners, also. These pages allow online business owners to learn about their visitors and their pay per click marketing campaigns. Which keywords are bringing the visitors that are more likely to fill out the contact form? Analytical tools such as Google Analytics can provide this information. If the marketer learns which keywords are more likely to convert, they can stop spending money for clicks on keywords that do not. Savvy marketers can use this information from their lead capture pages to lower the cost of leads which leads to lower costs in general.

Building Your Own Sales Lists

Sales lists are lists of prospective buyers. These lists contain the prospect’s contact information such as their name, their email address and their phone number. Some people refer to sales lists as “leads lists” or “sales leads lists”, because the people on the list are really leads, they are not yet sales. Sales lists are usually purchased from list companies. These lists are sold over and over again. List companies like InfoUsa (which owns Sales Genie) have gotten rich selling the same sales lists millions of times. If you own a business, you may want to consider an alternative to buying your sales lists. You might want to set up a system where you are able to generate your own sales lists and sales leads lists. If this sounds like something that is much too complicated for you, you are making a mistake. Building your own sales lists can be quite simple once the proper system is put in place. This system needs to include two things- traffic and conversion. Traffic is simply a name for the visitors to web sites. The more traffic your website gets, the more people who are likely to give their contact information, thus making them part of the leads list or sales list. You get traffic to your website by either buying it in the form of a pay per click campaign or by having people come across your site for free through a process called search engine optimization. Buying your traffic is a lot less complicated (although doing it well requires experience) than trying to have your website come up “naturally” in the search engine results through search engine optimization. This is because thousands and sometimes millions of other web pages are competing for the coveted “first page” of the organic search results. If your sales are profitable enough to justify the expense, you can just pay the search engine to guarantee that your ad appears on the first page of the results. The best thing is that you only have to pay for the searchers who click on your ad- not everybody who sees it. Conversion refers to the amount of people you are able to “convert” from just being visitors to being real live leads. You do this by having a contact form on the landing page of your website. Visitors are encouraged to fill out the contact form or to call your business directly. The amount of people who do this divided by the total amount of visitors to the page is called the conversion rate. The higher the conversion rate, the less expensive your leads are. Through a system like this, which is optimized for both traffic and conversion, you’ll be well on your way to building your own sales lists. In addition, you’ll know that your leads are fresh and real and have not been sold to your competitors. The best sales leads always come from your own sales leads lists!

Contact Leads

Contact leads are leads where a prospect gives you their contact information. This can include their name, email address, phone number and more. Most contact leads are derived from landing pages or opt-in pages. Some contact leads can be extremely valuable. If you are a business owner, getting new leads, particularly qualified leads, is quite often the lifeblood of your business. Contact leads provide you a way to get in touch with your prospect – be it through email, phone or chat – even Twitter or Facebook! The problem is that many contact leads (also known as “opt-in leads”) are sold again and again. The people who originally filled out the form and gave their contact information have email boxes that are bursting with junk – solicitations from sometimes hundreds of marketers. Leads are sold as fresh and/or exclusive and there is no way for the buyer to be able to verify that. The leads broker can always say that the prospect must have filled out several online forms and that is why you’re unable to convert any of them to sales. The only way to know that the contact leads you’re receiving are fresh and exclusive is to have your own landing page and contact information form. This way, you know that when you get an email with the prospect’s contact information, that prospect filled out your form just a minute or so earlier and that they are looking for the information you promised on your landing page right now. Leads are like employees. A good one is worth more than you paid for it but a bad one is not worth anything. Most people think that setting up a marketing system with a landing page and a contact form is over their heads or too expensive. The truth is that a solid marketing system including keyword research, a pay per click program, a landing page, domain name, hosting and an optimized contact form is very affordable and will undoubtedly return far more in the long run than paying for recycled leads over and over again. The question to consider before diving in to either paid contact leads or setting up your own system is, “how much is this lead worth to me?” If you’re paying for cheap leads but not converting many to sales or not making much profit from those you do convert, than you are wasting both your time and money. The trick is to have a solid business model in place and to know exactly what a contact lead is worth to you before purchasing or capturing them – then you’ll be able to judge which program is best for you. A good way to improve your business with respect to lead captures is to ask those people who become your customers what it was about your site that made them give their contact information. Get feedback from them. Have them tell you what they liked and didn’t like about your form and your landing page. What could be improved on? Was the message clear or were they confused? What made them trust you? Nothing is better than getting feedback from paying customers. Also, test your opt in page and find out which design yields the highest conversion rate- the amount of opt in contact leads divided by the amount of visitors to your page.

Cost Per Lead

With the economy in tough shape, many business owners and entrepreneurs are trying to decrease their cost per lead. This is a noble goal, because those who are able to decrease their cost per lead will usually be able to decrease their cost per customer and thus increase their return on investment for their advertising dollars. For this discussion, we are going to focus on those marketers who are using the pay per click services of Google to drive traffic to a landing page where the goal is to have prospects “opt-in” to an online information form and thus identify themselves as honest to goodness leads. So, we have two things to focus on – the cost per click and the conversion rate. Lowering the former and increasing the latter will help decrease the cost per lead. Lowering the cost per click for a particular keyword takes some work. In order to learn how to lower your cost per click, you must first consider what the goal of Google is. Google wants their searchers to find unique, relevant content when they search for a particular keyword. This applies to both the paid and organic results on a particular query. How does Google know if your ad is relevant? Well, among other things, they look at the click through rate or CTR. The click through rate (or click thru rate) is simply the amount of people who click on your ad divided by the amount of people who had the opportunity to click on your ad- in other words, when your ad was visible on a results page, how often did people click on it? You see the logic here, right? Google figures that if a high percentage of people are clicking on your ad, then your ad must be relevant to what they are looking for. So Google likes you because you are helping them to provide relevant search results, which is their mission. Not only does Google like you, but they reward you, by lowering your cost per click. Now in the world of click thru rates, 5% might be viewed as a very high CTR. This is because most people don’t click on paid ads or even anything on the results page – but that’s okay! Remember, you are not paying for those searchers who don’t click so we don’t care about them. So how do you lower your click thru rate? The answer is “by testing”. Google will allow you to test two different ads by displaying them alternatively each time a person searches for a particular keyword of yours. They will then report to you which ad has the highest click thru rate. They will even display the ad with the highest click thru rate more often if you’d like. This allows you to constantly be testing ads and dropping the ones that are not performing. Constantly testing ads will raise your click thru rates and thus lower your cost per lead.

Finding Good Leads

Finding good leads can be a challenge for your business. Good leads are few and far between in the world of online marketing. The reason there are so few good leads today is that leads are getting recycled again and again and sold as “fresh”, “hot” and even “exclusive”. Don’t believe everything you read or hear. Most lead brokers will say anything to get you to buy your leads from them. Most will even offer to replace (within reason) any leads you are not satisfied with. What they mean by “within reason” is that the person exists and the email address is valid. Whether or not their name has been sold to countless other businesses is beside the point. In business today, nothing is more important than a solid, replenish able source of good leads. It is truly the lifeblood of your business. If you are not able to get good leads, you will be out of business before you know it. A good lead does not necessarily mean that it is a lead which will become a sale. Rather, I believe a good lead is one in which the contact is a legitimate prospect who has the potential to become a customer. If a contact is being hammered fifty times a day by other people in your line of business (because the lead was sold so many times), then they are not a good lead. If you are in the market for a continuous supply of fresh, exclusive leads, you should consider setting up your own marketing campaign using a search engine such as Google combined with an optimized landing page (also known as an “opt-in” page) which contains a contact form for your visitors to fill out. This is the only way you will know for sure that your leads are exclusive to you and have not been sold all over the internet. What’s more, you have the comfort of knowing that the leads are fresh, because they will arrive in your inbox just moments after the visitor fills out the form. When you buy leads, you lose both the freshness and the exclusivity. No wonder purchased leads are so difficult to close. Setting up your campaign/landing page combination is a lot less expensive than you might think. It all comes down to you understanding the value of a good lead. If you really know your business, you should know this value. It is a crucial part of acquiring leads, whether you are garnishing them yourself or buying them from a third party. The beauty of having your own campaign is that you are able to take steps (such as increasing your click-thru rate) that will lower the cost of your leads. Other steps, such as testing your landing page will also help lower costs. So, in summary, if you want the freshest, hottest, leads- don’t buy them from a broker. Create a well planned marketing campaign combined with an effective landing page and do it yourself. You’ll have more good leads than you know what to do with!

Alternative To Leads Software

Before you run out and spend a lot of money on leads software, you should consider setting up a system for yourself that delivers exclusive sales leads to you on a daily basis. Leads software can be very expensive and the leads that come through a platform such as this are usually shared by thousands of businesses just like yours. When you set up your own leads system, you no longer will need leads software. You’ll have your own exclusive, red hot leads delivered right to your email box daily. These prospects will have searched for your own keywords using Google, then clicked on your own ad, and finally they will have filled out a contact form on a landing page designed exclusively for you and your business. Sales leads software is more about managing leads than generating leads. This has its place. But if you don’t need help managing leads, but rather you are just seeking the best source for exclusive leads for your business, then you should set up your own lead generating system. You do this by first researching the best keywords for your advertising campaign. Which keywords are your potential customers most likely to be searching for? What geographic location are you targeting, if any? Your pay per click campaign should incorporate these keywords and it should be designed, optimized and tested by experts. The money saved (in terms of click prices) by having a properly designed campaign is well worth the investment to hire professionals. Next you need to have a web page designed for you that will encourage visitors to give you their contact information. This page should not try and sell them the product or service you offer. Rather it should sell them on the value of filling out the contact form (or calling you). You can sell them later. The goal of the web page (called a landing page or an opt-in page) is to get you leads. If visitors feel your page is too salesy they will not give you their information. You want to build trust. Offer them an incentive for filling out the form like a free report or a newsletter subscription and then over deliver on your promise. Give them real solid information they can use regardless of whether or not they purchase your product or service. Finally, treat those people who go on to purchase your product or service like royalty. Give them great value. Once again, over deliver. This way you will have a never ending list of testimonials. When your visitors read about other peoples’ positive experiences, they will be more likely to fill out the form, thus generating a real, live sales lead for you. When set up properly, this lead generation system is an excellent alternative to both leads software and sales leads software.

Buying Leads vs. Generating Leads

The question of buying leads vs. generating leads reminds me of the proverb that says that if you buy a man a fish you feed him for a day but if you teach a man to fish you feed him for a lifetime.
When you are buying leads from leads brokers, list brokers and online marketers, you are forever at their mercy. The day you stop buying leads is the day your business stops getting new customers. Not only that, but it is very difficult to make the numbers work in terms of profit when you are buying leads. The reason for this is that when you buy leads, those leads have typically been sold to dozens if not hundreds of businesses just like yours so they are difficult to close. In order to get sales, you have to buy an enormous amount of leads, which the leads brokers love. Closing enough of these sales leads to make a profit takes a tremendous effort, if it is even possible.
Remember, lead brokers don’t care about your business- they care about their own business. The way for them to make the most money is to sell the same set of leads to as many people as possible. Once they own a lead, there is literally no additional expense in delivering that lead to hundreds, if not thousands, of buyers. If you are the buyer of these online leads, you end up having to contact people who have already been contacted by tons of other businesses just like yours. The odds of you closing them, rather than one of the other hundred or so other businesses that contact them, are long to say the least.
Rather than buying leads, you should learn to generate your own leads.
There are two big advantages to this. First, in the long run it is a lot less expensive (if you know what you’re doing) to generate your own leads than it is to keep buying leads. Next, you will no longer be beholden to the lead brokers who are constantly diluting the value of their leads by selling and reselling the same leads.
In order to start generating your own sales leads, you first need to have a web page, called a landing page, which is set up for the express purpose of capturing your visitors contact information. It is this contact information, when it comes from a qualified prospect, which makes a sales lead. This contact page should be professionally designed and tested to give you the highest possible conversion rate. The conversion rate is the amount of visitors who fill out the form (or call) divided by the amount of people who visit the page. The higher the conversion rate, the more sales you get and the less expensive your leads are.
Next, you need a system in place to get visitors (or “traffic”) to your page. You do this by taking advantage of the search engines’ (Google, Yahoo, etc.) pay per click services. The beauty of a pay per click campaign is that you are only paying for those visitors who have identified themselves as prospects because they typed in certain keywords in their search and then they actually clicked on your ad. If they do not click, you do not have to pay, even though they may have read your ad. The better ad you write, the more people who will click on it and the lower your cost of each click will be.
In order to be generating leads at the best possible price, you should have both a high quality pay per click campaign and a high converting landing page. Set these two things up correctly and you will never again end up buying leads.

Capturing B2B Leads

Business to business leads, also known as B2B leads, are a valuable commodity these days. With consumers spending more and more time shopping online looking for bargains, the B2B lead is the last best hope for marketers today. Businesses quite often value “time” as much, if not more, than money. So when you target business buyers instead of consumers, you are more likely to find better margins, providing that the business you are targeting finds value in your product or service. Also, with the “do not call” program in effect nationally, Business to Consumer (B2C) telemarketing leads have all but disappeared. At least it’s still legal to call businesses. If you are in the market for b2b leads, you have a few choices to make. You can hire a telemarketer (or do it yourself) and call all the businesses that have the potential to become a customer. This is both time consuming and expensive. It can also make for some really angry prospects. To a business owner or officer, time is money. When you bother them on the telephone, you are wasting their time and therefore costing them money. Slamming the phone down in your ear is their way of letting you know this. Another way to get B2B leads is to purchase them from lead brokers.. Lead brokers either purchase the b2b leads wholesale or they may employ telemarketers themselves to garnish the leads. They then “broker” the leads to you, making sure that they charge enough to make a profit. The problem with buying b2b leads from lead brokers is that the same b2b lead can be sold dozens or even hundreds of times. Some lead brokers have gotten rich selling B2B leads because there is no way for you the purchaser to tell how many times they have sold the same b2b lead. You could also purchase your b2b leads from internet marketers. Some internet marketers build websites with the express purpose of capturing b2b leads that they can then resell to others. They might have a web site called “Free Business Insurance Quotes” containing a contact form for people to fill out. When the people fill out the form, the internet marketer sells the contact information to companies that sell business insurance. Again, the problem with using this method of purchasing your b2b leads is that the internet marketer can sell the same lead many times and there’s no way you’ll ever know. The final way, and I believe the best way, to find b2b leads is to set up a marketing campaign through one of the search engines like Google and to drive traffic to a web page containing a contact form for your b2b prospects to fill out. This way you will know for sure that your b2b leads are both fresh and exclusive. Not only that but when you follow up with your B2B prospect, you will not be bothering them. Remember, they called you (by filling out the contact form), you didn’t call them. You have a real, live b2b prospect who you know typed in one of your keywords to Google and then clicked on your ad and then filled out the form! That’s three steps they took toward buying your b2b product. So go ahead, take the plunge. Set up your own b2b leads capturing system today!