Advertising your Day Spa
In the competitive field of health and wellness, marketing your day spa can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?
Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many day spas have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in their relaxed and pampered state they will more than likely neglect to mention how they found out about your day spa. However, in order to survive and prosper, marketing your day spa successfully is crucial.
There is another, very effective and economical method of marketing your day spa that you may have never considered, or even heard much about. In today’s economic climate, the savvy spa owner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “health spa” “massage” and even simply “spa”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific words into a search, the user is more than likely already very interested in finding the exact services you are offering.
But how does this kind of marketing really convert into great day spa advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. This is a great opportunity for a day spa. You can list all the services you have to offer, and add enticing visuals to pique the user’s interest further. Offering a coupon for a free treatment in return for the user filling in a short online contact form is another great marketing tool. The data from these forms is emailed to you immediately, allowing you to follow up on this “hot lead” right away, while relaxation and pampering is still at the forefront of their mind.
This is the true beauty of using the Internet and this kind of day spa advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your day spa marketing dollar.