Finding good leads can be a challenge for your business. Good leads are few and far between in the world of online marketing. The reason there are so few good leads today is that leads are getting recycled again and again and sold as “fresh”, “hot” and even “exclusive”. Don’t believe everything you read or hear. Most lead brokers will say anything to get you to buy your leads from them. Most will even offer to replace (within reason) any leads you are not satisfied with. What they mean by “within reason” is that the person exists and the email address is valid. Whether or not their name has been sold to countless other businesses is beside the point. In business today, nothing is more important than a solid, replenish able source of good leads. It is truly the lifeblood of your business. If you are not able to get good leads, you will be out of business before you know it. A good lead does not necessarily mean that it is a lead which will become a sale. Rather, I believe a good lead is one in which the contact is a legitimate prospect who has the potential to become a customer. If a contact is being hammered fifty times a day by other people in your line of business (because the lead was sold so many times), then they are not a good lead. If you are in the market for a continuous supply of fresh, exclusive leads, you should consider setting up your own marketing campaign using a search engine such as Google combined with an optimized landing page (also known as an “opt-in” page) which contains a contact form for your visitors to fill out. This is the only way you will know for sure that your leads are exclusive to you and have not been sold all over the internet. What’s more, you have the comfort of knowing that the leads are fresh, because they will arrive in your inbox just moments after the visitor fills out the form. When you buy leads, you lose both the freshness and the exclusivity. No wonder purchased leads are so difficult to close. Setting up your campaign/landing page combination is a lot less expensive than you might think. It all comes down to you understanding the value of a good lead. If you really know your business, you should know this value. It is a crucial part of acquiring leads, whether you are garnishing them yourself or buying them from a third party. The beauty of having your own campaign is that you are able to take steps (such as increasing your click-thru rate) that will lower the cost of your leads. Other steps, such as testing your landing page will also help lower costs. So, in summary, if you want the freshest, hottest, leads- don’t buy them from a broker. Create a well planned marketing campaign combined with an effective landing page and do it yourself. You’ll have more good leads than you know what to do with!