Many of you are trying to figure out how to get leads at an affordable price. The choice is simple. You can pay for your leads or you can create a system that will give you an unlimited amount of daily leads at an affordable price. It’s the old saying, give a man a fish and he eats for a day, teach a man to fish and he eats for a lifetime (or something like that). The first way to get leads is to advertise. The problem is that for most businesses, advertising rarely pays for itself. Newspapers, radio, direct mail, television and magazines all have the same inherent problem: the business owner is paying for their ad to reach thousands of people, while only a very tiny percentage of those people are actually prospects. As a result, the numbers almost never work. Advertising companies will tell you that in order for your ad to be affective you must remember to repeat, repeat, repeat. In other words, the reason your ad is bombing is that you are not spending enough money. So you spend more and you end up in a deeper hole than when you started. If you are trying to figure out how to get leads for your business, I’d like to share with you a type of advertising that is revolutionizing the advertising world. It’s called pay per click or “ppc” advertising. Pay per click advertising is when you pay a search company like Google every time a searcher clicks on your classified ad which is displayed somewhere on the page (usually the top or to the right) after that same searcher has typed in a keyword which you, the advertiser, have signed up for. The beauty of it is that you only pay when someone clicks, not if they just look at your ad. This is the revolutionary part. Pay per click advertising is not for everyone. Like other advertising, it only works if you have a profitable business model in place. You must have healthy margins, in terms of either percentage or actual dollars in order for pay per click advertising to perform profitably. But for those who do, it can be life changing. Consider this. Never before has a business been able to pay for only those prospects who have expressed an interest (by clicking on an ad) in their product or service at the exact time that the prospect is sitting in front of a computer, wanting to hear about that product or service. Remember, they started the conversation by typing in a search term- they are looking for you to tell them about your services right now! Traditionally, advertising has worked the opposite way. Advertisers interrupt the prospect while reading the newspaper or watching television or listening to the radio. Most people have become adept at tuning out ads altogether, not to mention the technological devices such as Tivo that help them. So if you are trying to figure out how to get leads, I suggest you consider pay per click advertising. It’s revolutionary.