Leads b2b and leads b2c are two entirely different types of leads. Leads b2b stands for “business to business” while leads b2c stands for “business to consumer”. We’re going to talk here about the leads that are b2b. In other words, these are the leads that are purchased or generated by one business looking to sell a product or service to another business. B2B leads can be purchased through lead brokers, list brokers, telemarketing companies, internet marketers and so on. They can also be generated yourself through the implementation of a solid marketing campaign combined with a properly constructed capture page. The problem with purchasing your leads b2b through brokers and marketers is that the same b2b leads can be sold and resold many times. B2B leads that are marketed as “fresh” and “exclusive” usually are neither. That’s because lead brokers and list brokers can’t control themselves when it comes to selling the same item several times. The profits are enormous doing this. Imagine if you purchased a pair of roller skates wholesale for $50.00 and were able to sell those roller skates at a retail level of $100.00- not once but dozens even sometimes hundreds of times! This is what list brokers and b2b lead brokers do. They sell the product which they only purchased or generated once time and time again. What a racket! No, for my money there is only one way to get leads b2b or b2c. That is by setting up your own b2b leads capturing system that can deliver fresh, exclusive leads to your email box on a regular basis. You can do this by first setting up a pay per click marketing campaign with one of the search engines, such as Yahoo or Google. This will allow you to identify those keywords for which you would like your classified ad to appear on the search results page. For example, if you sell commercial plumbing supplies, one of your keywords might be “commercial plumbing supplies”. If someone types this into the search engine, your ad will be displayed. You only pay if the searcher actually clicks on your ad. This way, you are able to limit the clicks to those people who have an interest in what you are offering. Once you’ve delivered the traffic to your web page, you need to do one of two things. Either sell them the product or capture their information. If you capture their information through the use of a contact form, the visitor’s contact information will be delivered to you in the form of an email. The more clicks you pay for, the more b2b leads you’ll receive. It’s as simple as that. Setting up this type of system is a lot more affordable than you might think. For a relatively small investment you can have as many b2b leads as you want- fresh, exclusive and hot!