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Marketing your Auto Repair Business

In the competitive field of auto repair, marketing your auto repair business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?

Traditional avenues for small business advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the limited advertising budget that many auto repair businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a brand new customer as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in their concern for their automobile and what might be wrong with it they will simply neglect to mention how they stumbled upon your services. However, in order to survive and prosper, marketing your auto repair business successfully is vital.

There is another, very effective and economical method of marketing your auto repair business that you may have never considered, or even heard very much about. In today’s difficult economic climate, the savvy auto mechanic should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “car repair” “auto repair mechanic” and “auto body repair”. Even better, online advertising lets you target the specific demographic you are seeking. If you specialize in foreign car repair for instance, you can target the exact kinds of people who are interested in your services.

But how does this kind of marketing really convert into great auto repair business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. You could try offering a complimentary auto diagnostic check or free oil change; most people are always interested in getting something for free. The data from these contact forms is emailed to you instantly, allowing you to act immediately, following up the on the “hot lead” while auto repair is still fresh in the visitor’s mind.

Possibly the biggest benefit of using the Internet and this kind of auto repair business advertising is how little it costs in comparison to other methods. You will only be charged for the potential customer who actually “click” on your advertisement specifically and hit your “landing page”. These people are demonstrating a real interest in the services that your auto repair business offers, which is truly targeted auto repair business marketing that works.

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