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Marketing your Chiropractic Practice

In the competitive field of healthcare, marketing your chiropractic practice can be quite the challenge, not to mention cripplingly expensive for the smaller or start up practice. So how can you attract new patients without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many chiropractic practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and their major concern is pain relief not sharing how they happened to discover your practice. However, in order to survive and prosper, marketing your chiropractic practice successfully is crucial.

There is another, very effective and economical method of marketing your chiropractic practice that you may have never considered, or even heard much about. In today’s economic climate, the savvy practitioner should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “chiropractor” “back pain” and “pain treatments”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific terms into a search, the user is already demonstrating an interest in just the kinds of services you have to offer. Half the battle is won right there.

But how does this kind of marketing really convert into great chiropractic practice advertising? To be most effective, you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential patient, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a coupon for a free treatment which a user can print out after filling a short contact form often works extremely well. You could also add some informative articles to your page, about the benefits of chiropractic care to pique the user’s interest even further. The data from these contact forms is emailed to you immediately allowing you to follow up on this “hot lead” promptly, while your practice is still fresh in their mind.

This is the true beauty of using the Internet and this kind of chiropractic practice advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your chiropractic practice marketing dollar.

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