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Marketing your Cleaning Business

Your cleaners do the best job around don’t they? But how to go about marketing your cleaning businesseffectively? How best then to make the most of your limited cleaning business marketing dollar and effectively challenge those national chains and their slick TV spots?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many cleaning businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new house to clean as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and since those who hire a professional cleaning service are very busy people themselves, they probably won’t have the time to explain how they happened to find out about your cleaning business. However, in order to survive and prosper, marketing your cleaning business successfully is crucial.

There is another, very effective and economical method of marketing your cleaning business that you may have never considered, or even heard much about. In today’s economic climate, the savvy cleaning service operator should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “cleaner” “housekeeper” and “office cleaning”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific search terms, the user already has your type of service in their mind, and would no doubt be interested in finding out what your cleaning business has to offer them. Half the battle is already won!

But how does this kind of marketing really convert into great cleaning business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. The offer of a free service or trial of some sort is a great induction for a visitor to enter their name, phone number and email address into a simple contact form. This data is emailed to you immediately, so you can follow up these hot leads while they are still contemplating their dirty environment!

The true beauty of using the Internet and this kind of cleaning business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your cleaning business marketing dollar.

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