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Marketing your Electrical Business

Most people need the services of a good electrician at one time or another. But, in this competitive field, what kind of electrical business advertising can you afford that will still be very effective?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many electrical businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and in their eagerness to explain their electrical problems or needs to you in detail the customer will not think to mention how they heard of your services in the first place.

There is another, very effective and economical method of marketing your electrical business that you may have never considered, or even heard much about. In today’s economic climate, the savvy electrician should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “electrician” “wiring” and “electrical problem”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords into a search, the user is already demonstrating a keen interesting the exact services you are offering. Half the battle has been won already!

But how does this kind of marketing really convert into great electrical business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Having several basic but informative articles on electrical issues can help pique the visitors interest in your company, and by offering a printable coupon for a free or discounted service to those who share their contact information with you in a short online form should be very effective. The data from these forms is emailed to you immediately, allowing you to follow up with these hot leads immediately, while electrical issues are still at the forefront of their thoughts.

This is the true beauty of using the Internet and this kind of electrical business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your electrical business marketing dollar.

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