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Marketing your Flooring Business

In the competitive field of home improvement, marketing your flooring business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank? How can you compete with the flashy ads those big boys have on T.V., even though your work is far superior?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many flooring companies have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer or project as a result of a commercial they have seen or heard, but the chances are you will forget to ask them how they heard about your company, as your focus will be on listening to their flooring needs. However, in order to survive and prosper, marketing your flooring business successfully is crucial.

There is another, very effective and economical method of marketing your flooring business that you may have never considered, or even heard much about. In today’s economic climate, the savvy flooring professional should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “floor laying” “home flooring” and “how to do flooring”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords the user is already interested in learning more about exactly the services your flooring business offers.

But how does this kind of marketing really convert into great flooring business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering a coupon for a free in home flooring assessment or estimate could be a great induction for a visitor to fill out a simple online contact form. This data is emailed to you immediately, allowing you and your staff to follow up on this new lead while they are still thinking about their possible flooring needs.

The true beauty of using the Internet and this kind of flooring advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your flooring business. Online advertising like this really is the best and economically sensible way to make the best of your flooring business marketing dollar.

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