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Marketing your Funeral Home

Marketing your Funeral Home can be quite the challenge. Yours is a sensitive line of business and marketing and advertising needs to be both respectful and effective. Available budget is also often a concern for the average funeral home owner. So what is the best way to make most successful use of a limited funeral home marketing budget?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many funeral homes have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and as unfortunately, most of the people you encounter are far too distressed and grief stricken to mention how they happened to learn about your services. However, in order to survive and prosper, marketing your funeral home successfully is crucial.

There is another, very effective and economical method of marketing your funeral home that you may have never considered, or even heard much about. In today’s economic climate, the savvy funeral director should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “funeral services” “burial services” and “funeral planning”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such a specific search term, this person already has some need for information or services that you will be able to provide for them.

But how does this kind of marketing really convert into great funeral home advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you, via a simple contact form. Many people are searching for information about organizing or planning a funeral so offering some well written and informative articles written by your experienced staff may be a great idea then discreetly offering to consult with them personally if they enter their name, telephone number and/or email address. Since the needs of those seeking the services of a funeral home are usually very immediate online advertising scores here too. The information from these contact forms is emailed to you instantly, allowing you to pursue these “leads” in a timely manner.

The true beauty of using the Internet and this kind of funeral home advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest or need for your services. Online advertising like this really is the best and economically sensible way to make the best of your funeral home marketing dollar.

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