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Marketing your Home Healthcare Business

As the boomer population ages, and more of them, and their families, seek home healthcare services as an alternative to nursing home facilities the opportunities for home healthcare businesses are expanding. You may have the best and most caring staff around, but how does the smaller home health care business compete with large national “chain agencies” and their huge advertising budgets? How do you best stretch your home healthcare business marketing dollar and effectively reach as many potential clients as possible?

Traditional advertising avenues such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many home healthcare businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they or a family member have seen or heard, but the chances are you will forget to ask, and the new client and your staff have far more to discuss at that first get to know you visit than how they learned of your services. However, in order to survive and prosper, marketing your home healthcare business successfully is crucial.

There is another, very effective and economical method of marketing your home healthcare business that you may have never considered, or even heard much about. In today’s economic climate, the savvy care agency should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “home nursing” “visiting nurse” and “homecare”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such a specific keyword, the user is already interested in learning more about just the kind of home healthcare services you have to offer. Half the battle is already won!

But how does this kind of marketing really convert into great home healthcare business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential client, or visitor (they are “visiting” your page now) to share their basic contact information with you. Filling your landing page with informative articles and advice about topics relating to common home healthcare concerns, and then offering a free personal consultation can be a great way to hold a visitor’s interest and induce them to input their name, phone number and email address into a simple contact form. These results are emailed to you immediately, allowing you follow up immediately.

The true beauty of using the Internet and this kind of home healthcare advertising is how little it costs. You will only be charged for potential clients who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your specific services. Online advertising like this really is the best and economically sensible way to make the best of your home healthcare business marketing dollar.

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