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Marketing your Landscaping Business

In the competitive field of home and garden improvement, marketing your landscaping business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many landscaping businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, your concern at this point is concentrating on the customer’s specific landscaping needs However, in order to survive and prosper, marketing your landscaping business successfully is crucial.

There is another, very effective and economical method of marketing your landscaping business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “landscaping” “gardening” and “lawn work”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific terms into a search, the user already has the idea of landscaping of some sort on his mind, and will be interested in the services you have to offer. Half the battle has been won already.

But how does this kind of marketing really convert into great landscaping business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. A combination of well written and informative articles about basic landscaping techniques and an offer of some sort, possibly the offer of a free service of some kind,, or printable coupon that a user can access by simply completing a short contact form might work very well. This data is emailed to you immediately, letting you follow up on this “hot lead” while your business is still fresh in their mind.

This is the true beauty of using the Internet and this kind of landscaping business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your landscaping business marketing dollar.

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