There are a lot of opportunities out there for a good locksmith; chances are most people will require their services at least once or twice in their lifetime. Marketing your locksmith business on a budget can be quite a challenge though. Not to mention very expensive. So what is the most effective and economical way to market your locksmith business available?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many locksmith businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they are probably either trying to get back into their premises, or concerned about their security, you are a locksmith after all, to take the time to mention how they discovered your company. However, in order to survive and prosper, marketing your locksmith business successfully is vital.

There is another, very effective and economical method of marketing your locksmith business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “locks” “changing a lock” and “lock out”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting such specific keywords into a search, the user obviously already has a considerable interest in the type of service you are offering, which is half the battle won right there!

But how does this kind of marketing really convert into great locksmith business advertising? To be most effective, you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. One great idea might be to offer a printable discount coupon in return for the visitor inputting their contact information into a simple online form. This data is emailed to you immediately, allowing you to follow up this hot lead right away, while locks and your company are still fresh in their mind.

This is the true beauty of using the Internet and this kind of locksmith business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your locksmith business marketing dollar.