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Marketing your Moving Business

Marketing your moving business can be quite the challenge, not to mention cripplingly expensive for the smaller company. It may seem an impossible task to compete with the slick TV ads that the national “chain” companies can afford to air, even though your service will certainly take better care of people’s possessions because your guys are so much better. So how can you drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many moving businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will probably be too busy packing to think to mention how they happened to choose your company in the first place. However, in order to survive and prosper, marketing your moving business successfully is a must.

There is another, very effective and economical method of marketing your moving business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “moving truck” “movers” and “relocation”. Even better, online advertising lets you target the specific demographic you are seeking. As they are entering such specific keywords into a search, the user almost certainly already has a need for your services. Half the battle is won right there.

But how does this kind of marketing really convert into great moving business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. The offer of a free or discounted service of some kind always works well. How about offering to move one room of furniture for free, or offering a 10% discount coupon that a user can print out at home, in return for entering their contact information into a short form. This data is emailed to you immediately, allowing you to follow up this “hot lead” right away, while the business of moving is still at the forefront of their mind.

This is the true beauty of using the Internet and this kind of moving business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your moving business marketing dollar.

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