In the competitive field of physical fitness, marketing your personal training business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you attract new clients without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many personal training businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new client as a result of a commercial they have seen or heard, but the chances are you will forget to ask, by then your focus will be on helping them look and feel better. However, in order to survive and prosper, marketing your personal training business successfully is critical.

There is another, very effective and economical method of marketing your personal training business that you may have never considered, or even heard much about. In today’s economic climate, the savvy personal trainer should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “fitness trainer” “personal training” and even simply just “personal trainer” Even better, online advertising lets you target the specific demographic you are seeking. By performing an internet search with such specific keywords the user is already demonstrating an interest in the kind of services you have to offer.

But how does this kind of marketing really convert into great personal training business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Offering some kind of service for free or a discount coupon that the user can print right from home is a great way to persuade them to fill out a simple online contact form. This data is emailed to you right away, letting you follow up on this new “hot lead” right away, while they are still thinking about their physical fitness and how to improve it.

The true beauty of using the Internet and this kind of personal training business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your personal training business marketing dollar.