Plastic Surgery is an exploding medical field, but also a very competitive one. How can the smaller or start up plastic surgery practice make the most of a limited advertising budget? Successfully marketing your plastic surgery practice can be a real challenge, not everyone has E Entertainment make a show about them like Robert Rey! So what is the most effective way to market your plastic surgery practice without parading your dirty laundry on a reality TV show?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many smaller plastic surgery practices have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new patient as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and hopefully they will be too excited about their impending make over to mention how they happened to choose to consult with you specifically. However, in order to survive and prosper, marketing your plastic surgery practice successfully is crucial.

There is another, very effective and economical method of marketing your plastic surgery practice that you may have never considered, or even heard much about. In today’s economic climate, the smart plastic surgeon should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “face lift” “breast enlargement” and even simply “plastic surgeon”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific search terms this person is already interested in plastic surgery and finding out more about it, so half the battle is won right there!

But how does this kind of marketing really convert into great plastic surgery practice advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. A free consultation is of course a great marketing tool, and offering a free coupon for one, which the potential patient can print out or have emailed to them right away, can be a great free and easy advertising . The data from these contact forms is emailed to you right away, allowing you to have your staff follow up these “hot leads” right away, while the thought of plastic surgery is still fresh in their head.

The true beauty of using the Internet and this kind of plastic surgery practice advertising is how little it costs. You will only be charged for potential patients who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your practice. Online advertising like this really is the best and economically sensible way to make the best of your plastic surgery practice marketing dollar.