In the competitive field of plumbing, marketing your plumbing business can be quite the challenge, not to mention cripplingly expensive for the smaller company. So how can you effectively drum up extra business without breaking the bank?

Traditional advertising such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many plumbing businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer as a result of a commercial they have seen or heard, but the chances are you will forget to ask, and they will likely be far too concerned about their current plumbing problems or needs to mention how they heard of you in the first place. However, in order to survive and prosper, marketing your plumbing business successfully is essential.

There is another, very effective and economical method of marketing your plumbing business that you may have never considered, or even heard much about. In today’s economic climate, the savvy plumber should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “plumbing repair” “toilet repair” or even simply “plumber”. Even better, online advertising lets you target the specific demographic you are seeking. By inputting these kinds of keywords, the user already has plumbing services specifically in mind.

But how does this kind of marketing really convert into great plumbing business advertising? Most effectively you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. You could try a combination of great and informative articles about basic plumbing and the offer of some kind of free or discounted service to induce the visitor to fill in a simple contact form. This data is emailed to you right way, allowing you to follow up on this “hot lead” immediately, while plumbing is still in the forefront of their mind.

The true beauty of using the Internet and this kind of plumbing business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in plumbing services. Online advertising like this really is the best and economically sensible way to make the best of your plumbing business marketing dollar.