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Marketing your Storage Business

How best to go about marketing your storage business on a limited budget? How can you drum up extra business without breaking the bank? After all, a lot of people could use at least a little extra space.

Traditional advertising avenues such as the local Yellow Pages, or radio and television, however small the station, are just too far out of the advertising budget that many storage businesses have to work with. In addition, how well this kind of investment works is almost impossible to track. You may indeed be gaining a new customer as a result of a commercial they have seen or heard, but chances are neither of you will think to mention anything about how the customer found out about your services in the first place. However, in order to survive and prosper, marketing your storage business successfully is crucial.

There is another, very effective and economical method of marketing your storage business that you may have never considered, or even heard much about. In today’s economic climate, the savvy businessman should consider the great power of online advertising. Thanks to the great spread of everyday Internet use by exactly the people you need to target and the power of major search engines like Google, you can target specific geographical areas for people searching basic keywords, in this case things like “storage space” “storage container” and “storage facility”. Even better, online advertising lets you target the specific demographic you are seeking. By entering such specific keywords in a search, the user obviously already has a keen interest in finding some storage space, and therefore the very service you are offering. Half the battle is won right there.

But how does this kind of marketing really convert into great storage business advertising? To be most effective you need to direct the person who clicked on your brief little online ad to a more expansive “landing page”. On this page you need to create a great and compelling reason for this potential customer, or visitor (they are “visiting” your page now) to share their basic contact information with you. Perhaps you could offer a printable coupon for a week’s free storage or a discount in return for the user entering their contact details into a brief online form. Everyone likes to get something for nothing! This data is emailed to you immediately, allowing you to follow up with this hot lead right away, while their storage needs are still at the forefront of their mind.

This is the true beauty of using the Internet and this kind of storage business advertising is how little it costs. You will only be charged for potential customers who take the time to “click” on your ad specifically, those people who are demonstrating a real interest in your services. Online advertising like this really is the best and economically sensible way to make the best of your storage business marketing dollar.

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